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US 2011/0087551 A1Published application
Digital advertising system
OwnerSteven Klopf, John Yuinventors
Life of this patent
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Abstract
An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers list their available advertising space at the administration server and one or advertisers bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time.
Claims16
An advertising auction system comprising:
- an administration server for managing available advertising space and advertising auctions;
- one or more publishers that list available advertising space at the administration server;
- one or advertisers that bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time;
- and
- a scheduling/delivery server that schedules when advertisements are to be displayed, delivers advertisements to display locations and plays the advertisements.
2 more elements
A method for a networked advertising auction comprising:
- accepting one or more listings of available advertising space from one or more publishers, over a network;
- accepting one or more bids from one or more advertisers, over the network, to utilize the available advertising space;
- accepting an advertisement, over the network, from a highest bidder of the one or more advertisers;
- sending the advertisement, over the network, to a publisher of the one or more publishers to be displayed on the available advertising space.
1 more element
Dependencies are inferred from the claim text.