Systems and Methods to Deliver Targeted Advertisements to Audience

A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:

• storing transaction data of a user, wherein the transaction data is related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant;
• generating a profile based on the transaction data of the user, the profile summarizing the transaction data of the user;
• identifying an advertisement based on the profile;
• and
• providing the advertisement for presentation to the user.

A system, comprising:

• a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant;
• a data warehouse to store transaction data recording the transactions processed at the transaction handler;
• a profile generator to generate a profile of a user based on the transaction data;
• an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a first transaction for the user;
• and
• a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the first transaction.