Method and apparatus for providing search capability and targeted advertising for audio, image, and video content over the internet
AssigneeMspot, Inc.
InventorEdwin Ho
Life of this patent
Estimating the term…
Abstract
The present invention provides an apparatus and method for extracting the content of a video, image, and/or audio file or podcast, analyzing the content, and then providing a targeted advertisement, search capability and/or other functionality based on the content of the file or podcast.
Claims33
A system for providing targeted advertising with content that may be one or more of video data, image data, and audio data in response to a request from a mobile device, the system comprising:
- a server comprising an advertising engine, wherein the server is configured to receive content and perform processing on the content to create descriptive data that describes a characteristic of the content, wherein the advertising engine is configured to associate an advertisement with the content based on the descriptive data;
- a mobile device comprising a display device, the mobile device configured to generate a request for the content;
- wherein the server is configured to receive the request and transmit the advertisement and the content to the mobile device over a network based on the request;
- and
- wherein the mobile device is configured to display or play the content and display or play the advertisement associated with the content.
A method for providing targeted advertising with content that may be one or more of video data, image data, and audio data in response to a request from a mobile device, the method comprising:
- a server comprising an advertising engine receiving the content and performing processing on the content to create descriptive data that describes a characteristic of the content;
- the advertising engine associating an advertisement with the content based on the descriptive data;
- a mobile device comprising a display device generating the request;
- the server receiving the request and transmitting the advertisement and the content to the mobile device over a network based on the request;
- and
- the mobile device displaying or playing the content and displaying or playing the advertisement associated with the content.
A computer readable medium having instructions to cause a system to perform the following actions:
- a server comprising an advertising engine receiving content and performing processing on the content to create descriptive data that describes a characteristic of the content;
- the advertising engine associating an advertisement with the content based on the descriptive data;
- the server receiving the request from a mobile device and transmitting the advertisement and the content to the mobile device over a network based on the request;
- wherein the mobile device comprises a display device;
- and
- the mobile device displaying or playing the content and displaying or playing the advertisement.
Dependencies are inferred from the claim text.