Systems and methods for generating advertiser recommendations from users of workflow software
AssigneeAppFolio, Inc.
InventorsKLAUS SCHAUSER, Jon Walker
Life of this patent
Estimating the term…
Abstract
A method for displaying targeted advertisements to users of workflow software, based on information corresponding to the workflow, the related industry, and the user of the workflow software includes: receiving, from an identified user, a request to display a step in a workflow, the workflow corresponding to a given industry; determining, based on (i) the identified user, (ii) the step in the workflow, and (iii) the corresponding industry, an advertisement to be displayed in conjunction with the step in the workflow; and transmitting, to the identified user, the requested workflow step and the determined advertisement. Corresponding systems are also described.
Claims26
A system for displaying targeted advertisements to users of workflow software, the system comprising:
- (a) means for receiving at a server, from an identified user, a request to display a first step or a second step in a workflow, the workflow corresponding to a given industry;
- (b) means for determining at the server, based on (i) the identified user, (ii) the first step or the second step in the workflow, and (iii) the corresponding industry, an advertisement to be displayed in conjunction with the first step or the second step in the workflow;
- (c) means for transmitting from the server, to the identified user, the first step in the workflow and the advertisement to be displayed in conjunction with the first step, or the second step in the workflow and the advertisement to be displayed in conjunction with the second step;
- and
- (d) means for determining at the server, a subsequent step in the workflow to transmit to the identified user, based on
- (i) a period of time within a calendar year associated with an event in the corresponding industry, and
- (ii) a location the identified user has entered for a property.
A system for displaying targeted advertisements to users of workflow software, the system comprising:
- (a) means for receiving at a server, from an identified user, a request to display a first step or a second step in a workflow, the workflow corresponding to a given industry;
- (b) means for determining at the server, based on (i) the identified user, (ii) the first step or the second step in the workflow, and (iii) the occupational role of the identified user, an advertisement to be displayed in conjunction with the first step or the second step in the workflow;
- and
- (c) means for transmitting from the server, to the identified user, the first step in the workflow and the advertisement to be displayed in conjunction with the first step, or the second step in the workflow and the advertisement to be displayed in conjunction with the second step, and
- (d) means for determining at the server, a subsequent step in the workflow to transmit to the identified user, based on
- (i) a period of time within a calendar year associated with an event in the corresponding industry, and
- (ii) a location the identified user has entered for a property.
A computer implemented system for displaying targeted advertisements to users of workflow software, the system comprising:
- a workflow server which
- receives, from an identified user, a request to display a first step or a second step in a workflow, the workflow corresponding to a given industry;
- determines, based on (i) the identified user, (ii) the first step or the second step in the workflow, and (iii) the corresponding industry, an advertisement to be displayed in conjunction with the first step or the second step in the workflow;
- transmits, to the identified user, the first step in the workflow and the advertisement to be displayed in conjunction with the first step, or the second step in the workflow and the advertisement to be displayed in conjunction with the second step, and
- determines a subsequent step in the workflow to transmit to the identified user based on
- (i) a period of time within a calendar year associated with an event in the corresponding industry and
- (ii) a location the identified user has entered for a property.
Dependencies are inferred from the claim text.