Systems and Methods for Advertising Services Based on a Local Profile

A system, comprising:

• a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant;
• a data warehouse to store transaction data recording the transactions processed at the transaction handler;
• a profile generator to generate a profile based on the transaction data, the profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area;
• and
• a portal to receive advertisement data from an advertiser, and to create an advertisement campaign based on the profile to deliver advertisements on behalf of the advertiser using one or more media channels.