Back to results
US 2011/0087545 A1Published application
System & Method of Delivering Content Based Advertising Within a Blog
AssigneeJohn Nicholas and Kristin Gross Trust U/A/D April 13, 2010
InventorJohn Nicholas Gross
Life of this patent
Estimating the term…
Abstract
A system and method is disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in web logs.
Claims12
A method of using a computing system to present advertising information within a web log (blog) page comprising:
- compiling blog content from said blog with the computing system;
- generating a set of search results based on said blog content with the computing system;
- wherein said search results include references to one or more separate webpages;
- processing content extracted from selected ones of said one or more separate webpages with the computing system to identify one or more topics;
- presenting at least one first advertisement with the computing system within a web page of said blog based on said one or more topics.
2 more elements
A method of using a computing system to present advertising information within a web log (blog) page comprising:
- compiling blog content from said blog with the computing system to derive a set of individual blog topics related to said blog content;
- generating a set of search results with the computing system based on using said set of individual blog topics derived from said blog content as content search terms;
- wherein said search results for said content search terms include references to one or more separate webpages;
- processing content extracted from selected ones of said one or more separate webpages with the computing system to identify one or more matching topics which match one or more of said set of individual blog topics;
- presenting at least one first advertisement with the computing system within a web page of said blog based on comparing said one or more matching topics to said set of individual blog topics;
2 more elements
A system for presenting advertising information within a web log (Blog) comprising:
- a first machine executable routine configured to compile blog content from said blog;
- a second machine executable routine configured to generate a set of search results based on said blog content;
- wherein said search results include references to one or more separate webpages;
- a third machine executable routine configured to process search content extracted from selected ones of said one or more separate webpages to identify one or more topics;
- a fourth machine executable routine configured to present at least one first advertisement in connection with said blog on said one or more topics.
2 more elements
Dependencies are inferred from the claim text.