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US 2011/0087544 A1Published application
Optimization of ad selection and/or placement in media objects
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles of manufacture for determining optimal selection and/or placement of advertisements in various media objects, based on features of the advertisements and media objects, are described herein.
Claims20
A method comprising:
- reading, by a computer system, a description describing one or more features of a media object;
- and
- placing, by the computer system, an advertisement into a location within the media object based at least in part on the one or more features of the media object.
A method comprising:
- reading, by a computer system, a description describing one or more features of a media object;
- generating, by the computer system, one or more derivative features including at least one of a word, a string, or a phrase, for the media object based at least in part on the one or more features of the media object;
- and
- selecting, by the computer system, one or more advertisements to be placed in the media object based at least in part on the generated one or more derivative features of the media object.
1 more element
An apparatus comprising:
- a processor;
- and
- an advertisement placement module operated by the processor and adapted to:
- read a description describing one or more features of a media object, and
- place an advertisement into a location within the media object based at least in part on the one or more features of the media object.
2 more elements
Dependencies are inferred from the claim text.