Systems and methods for electronic marketing

A computer program product for allocating fees corresponding to electronic marketing campaigns, the computer program product comprising a non-transitory computer-readable medium having instructions thereon, the instructions comprising:

• code programmed to receive a bid from an advertiser associated with an advertiser device, said bid being for placement of an advertisement for a pre-determined interval, said interval being one of an amount of time, a number of clicks attributable to said advertisement, a number of impressions of said advertisement, or a number of sales attributable to said advertisement;
• code programmed to receive a request and publish content for access over a data communication network in response to the request such that the content is accessible to one or more access devices, the content including the advertisement;
• code programmed to detect at least one selection of the advertisement,
• code programmed to initiate, over the data communication network, at least one session between the one or more access devices and the advertiser device in response to the at least one selection,
• code programmed to generate and transmit at least one unique session identifier to the advertiser device, and
• code programmed to receive voluntary feedback from the advertiser device;
• and
• code programmed to allocate at least a portion of said bid based on said received voluntary feedback using said unique session identifier;
• wherein said unique session identifier identifies a publishing source of said advertisement to said computer program product while masking an identity of said publishing source to said advertiser;
• wherein an amount of said bid is independent of said voluntary feedback.

A computer-implemented method for allocating fees corresponding to electronic marketing campaigns, comprising:

• receiving, by a publisher server, a revenue bid from an advertiser, the bid being an agreed amount of total money paid for placement of an advertisement in content being published by said publisher server for a specified interval, said interval being one of an amount of time, a number of clicks attributable to said advertisement, a number of impressions of said advertisement, or a number of sales attributable to said advertisement;
• publishing content from said publisher server to at least one access device, the content including the advertisement;
• detecting, by said at least one access device, a selection of the advertisement;
• initiating, by said server, a session between said at least one access device and an advertiser device associated with the advertisement in response to said detection;
• receiving voluntary feedback, at said publisher server, from the advertiser device;
• and
• allocating, by said publisher server, said bid based on the voluntary feedback;
• assigning a session identifier to said session, wherein said session identifier identifies a publishing source of said advertisement;
• associating the voluntary feedback with the session identifier;
• and
• masking the identity of said publishing source provided by said session identifier from the advertiser until after the feedback is received;
• determining allocation of said revenue bid independently of the voluntary feedback.

A publishing system including at least one affiliate, said publishing system being configured to communicate with an access device and an advertiser device over a data communication network, the system comprising:

• a processor;
• memory in electronic communication with the processor;
• a bid module stored in said memory configured to receive a bid amount from an advertiser, said bid amount being for placement of an advertisement for a pre-determined interval, said interval being one of an amount of time, a number of clicks attributable to said advertisement, a number of impressions of said advertisement, or a number of sales attributable to said advertisement;
• a publish module stored in said memory configured to publish content over a data communication network, the content including the advertisement;
• a session module stored in said memory configured to:
• detect a selection of the advertisement,
• initiate a session between the access device and the advertiser device in response to the selection, the advertiser device being associated with the advertisement, and
• receive voluntary feedback from the advertiser;
• and
• an allocation module stored in said memory configured to allocate said bid amount based on said voluntary feedback;
• wherein a bid amount paid by the advertiser to said publishing system is independent of said voluntary advertiser feedback;
• wherein said allocation module is further configured to allocate the bid amount paid by the advertiser among a publisher associated with said publishing system and said at least one affiliate of the publisher based on said voluntary feedback;
• wherein said session module is further configured to generate and transmit a unique session identifier to the advertiser device and to associate said feedback to said unique session identifier;
• wherein said unique session identifier identifies a publishing source of said advertisement and an identity of said publishing source is masked from said advertiser until said voluntary feedback is received from said advertiser;
• and
• wherein said publish module is further configured to receive a query, identify search results based on the query, and publish the search results over the data communication network, the search results being included in the content.