System and method for offering and fulfilling situation-based, location specific rewards and offers to mobile-oriented consumers

A system for advertising and completing a transaction associated with the advertising, the system comprising:

• a processor;
• a first module configured to control the processor to receive situation information associated with a user;
• a second module configured to control the processor to transmit an advertisement to a mobile device of the user, based on the situation information, wherein the advertisement (1) is associated with an identification card and a coupon and (2) is transmitted independent of any user solicitation for a communication and independent of a request for a product or a service;
• a third module configured to control the processor to receive input from the user via the advertisement for purposes other than redeeming the coupon;
• and
• a fourth module configured to control the processor to receive an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.

A non-transitory computer-readable storage medium storing instructions which, when executed by a computing device, cause the computing device to provide an advertisement to a user computing device and manage a user purchased based on the advertisement, the instructions comprising:

• receiving situation information associated with a user;
• based on the situation information, transmitting an advertisement to a mobile device of the user, wherein the advertisement (1) is associated with an identification card and a coupon and (2) is transmitted independent of any user solicitation for a communication and independent of a request for a product or a service;
• receiving input from the user via the advertisement for purposes other than redeeming the coupon;
• and
• receiving an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.