Systems, methods, and computer-readable storage media for valuing an existing or prospective customer based on normalized and weighted measures or attributes

A system for valuing a customer, the system comprising:

• a memory having stored therein computer-executable instructions;
• a computer processor that executes the computer-executable instructions;
• a customer analyzer configured to:
• determine a plurality of valuation characteristics;
• assign different weights to the valuation characteristics;
• normalize magnitudes of the valuation characteristics for a plurality of customers;
• apply the weights to the normalized magnitudes of each customer;
• and
• sum results of applying the weights to provide a valuation sum for each customer.

A computer-readable storage medium having a tangible physical structure, the medium having stored thereon computer-readable instructions for valuing a customer by performing the steps of:

• determining a plurality of valuation measures or attributes;
• assigning different weights to the valuation measures or attributes;
• normalizing magnitudes of the valuation measures or attributes for a plurality of prospective or existing customers;
• and
• applying the weights to each customer's normalized potential and summing the results into a valuation sum for each customer.