Systems and Methods for Panel Enhancement with Transaction Data

A computer storage medium storing instructions which, when executed on a computer, cause the computer to perform a method, the method comprising:

• receiving a request identifying a plurality of customers;
• generating information based on transaction data related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant;
• and
• providing the information to generate a report based on audience measurement data and the information generated based on the transaction data, the audience measurement data being generated regarding presentation of information to the plurality of customers via one or more media channels.

A system, comprising:

• a memory to store a set of instructions;
• and
• at least one processor coupled to the memory to execute the set of instructions to:
• generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels;
• identify the plurality of customers to request information;
• receive, in a computing apparatus, the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via a transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant;
• and
• generate, using the computing apparatus, a report based on the audience measurement data and the information generated based on the transaction data.