System and method for merchant interaction with and tracking of the secondary gift card marketplace

A system for tracking a secondary gift card marketplace, the system comprising:

• a processor;
• a module configured to control the processor to collect data related to a secondary market, which comprises a transaction associated with a gift card, the transaction not involving an issuer of the gift card;
• a module configured to control the processor to process the collected data;
• and
• a module configured to control the processor to present at least a portion of the processed collected data to a merchant in a user interface.

A non-transitory computer-readable storage medium storing instructions which, when executed by a computing device, cause the computing device to track a secondary gift card marketplace, the instructions comprising:

• collecting data related to a secondary market, which comprises a transaction associated with a gift card, the transaction not involving an issuer of the gift card;
• processing the collected data;
• and
• presenting at least a portion of the processed collected data to a merchant in a user interface.