System and Method for Gathering and Standardizing Customer Purchase Information for Target Marketing
AssigneeJPMorgan Chase Bank, N.A.
InventorsMichael J. Rothman, Kathleen H. Witsil, David W. Nanek
Life of this patent
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Abstract
The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
Claims18
1-58. (canceled)
A computerized method of augmenting data from a first dataset with data from a first database, the method comprising:
- retrieving at least one link relating to an event from the first dataset;
- identifying a wordstring in the link that specifies an entity;
- locating first data from the first database that describes the entity specified by the wordstring;
- processing the first data to form description describing the entity;
- updating the link with the description to generate an updated link relating to the entity;
- building a second database that includes at least one location that associates information from at least one event with the description of the entity from the updated data record;
- searching the second database for selected data that meet a desired criteria;
- and
- storing said selected data for further processing.
A computerized system for augmenting data from a first dataset with data from a first database to augment a second database, the system comprising:
- a processing portion;
- a first dataset that includes a plurality of links disposed in a link file, the processing portion retrieving at least one link relating to an event from the first dataset;
- and
- the processing portion further:
- identifying a wordstring in the link that specifies an entity;
- locating first data from the first database that describes the entity specified by the wordstring;
- processing the first data to form description describing the entity;
- updating the link with the description to generate an updated link relating to the entity;
- building a second database that includes at least one location that associates information from at least one event with the description of the entity from the updated data record;
- searching the second database for selected data that meet a desired criteria;
- and
- storing said selected data for further processing.
A computerized system for augmenting data from a first dataset with data from a first database to augment a second database, the system comprising:
- a processing portion;
- a first dataset that includes a plurality of links disposed in a link file, the processing portion retrieving at least one link relating to an event from the first dataset;
- and
- the processing portion further:
- identifying a wordstring in the link that specifies an entity;
- locating first data from the first database that describes the entity specified by the wordstring;
- processing the first data to form description describing the entity;
- updating the link with the description to generate an updated link relating to the entity;
- building a second database that includes at least one location [3/38] that associates information from at least one event with the description of the entity from the updated data record;
- searching the second database for selected data that meet a desired criteria;
- and
- storing said selected data for further processing, and
- wherein:
- the first dataset is constituted by link file;
- the first database is constituted by customer purchase database;
- and
- the second database is constituted by hierarchical database;
- and
- wherein the hierarchical database is constituted by an organizational structure;
- and
- wherein the event is a transaction.
Dependencies are inferred from the claim text.