Associating Information with Media Content

A system operable in a network for associating content-relatable information with media content, comprising:

• means for deriving a media fingerprint from a portion of the media content upon an upload thereof, wherein the media fingerprint comprises a unique representation of the media content portion that is derived from a characteristic component of the media content portion;
• means for associating information with the media content portion based on the derived media fingerprint;
• means for streaming the media content portion;
• and
• means for linking to the associated information in real time with respect to one or more of the associating or streaming steps;
• wherein the associated content is automatically presented in real time with the portion of media content.

A computer readable storage medium comprising instructions which, when executed with one or more processors, cause a computer to configure a network operable system for associating content-relatable information with media content, comprising:

• means for deriving a media fingerprint from a portion of the media content upon an upload thereof, wherein the media fingerprint comprises a unique representation of the media content portion that is derived from a characteristic component of the media content portion;
• means for associating information with the media content portion based on the derived media fingerprint;
• means for streaming the media content portion;
• and
• means for linking to the associated information in real time with respect to one or more of the associating or streaming steps;
• wherein the associated content is automatically presented in real time with the portion of media content.

A computer readable storage medium comprising instructions which, when executed with one or more processors, cause a computer system to perform steps for associating information with media content, wherein the steps include:

• upon an upload of a portion of the media content, deriving a media fingerprint from the portion of the media content wherein the media fingerprint comprises a unique representation of the media content portion that is derived from a characteristic component of the media content portion;
• associating information with the media content portion based on the derived media fingerprint;
• streaming the media content portion;
• and
• linking to the associated information in real time with respect to one or more of the associating or streaming steps;
• wherein the associated content is automatically presented in real time with the portion of media content.