Method and system for characterizing web content
AssigneeHewlett-Packard Development Company, L.P.
InventorsMartin B. Scholz, Shyam Sundar Rajaram, Rajan Lukose
Life of this patent
Estimating the term…
Abstract
An exemplary embodiment of the present invention provides a method of processing Web activity data. The method includes obtaining a database of Website organizational data. The method also includes generating a data structure from the database of Website organizational data comprising an Item identifier and a Website category corresponding to the item identifier. The method also includes generating a reduced-rank classification structure from the data structure, the reduced-rank classification structure including a category grouping corresponding to one or more of the Website categories.
Claims20
A method of processing Web activity data, comprising:
- obtaining a database of Website organizational data;
- generating a data structure from the database of Website organizational data, the data structure including an Item identifier and a Website category corresponding to the item identifier;
- and
- generating a reduced-rank classification structure from the data structure, the reduced-rank classification structure including a category grouping corresponding to one or more of the Website categories.
A computer system, comprising:
- a processor that is configured to execute machine-readable instructions;
- a storage device that is configured to store data, the data comprising a reduced-rank classification structure that includes category groupings;
- and
- a memory device that stores instructions that are executable by the processor, the instructions comprising:
- a feature extractor configured to extract Website-specific categories corresponding to an item included in a database of Web activity data of a user ID;
- a category identifier configured to identify a category grouping from the reduced-rank classification structure that corresponds with the Website-specific categories;
- and
- a profile builder configured to add the category grouping to a user profile.
A tangible, computer-readable medium, comprising code configured to direct a processor to:
- extract Website-specific information from a Website corresponding to an item featured by the Website;
- identify a category grouping in a reduced-rank classification structure that corresponds with the Website-specific information;
- and
- add the category grouping to a user profile.
Dependencies are inferred from the claim text.