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US 2011/0035375 A1Published application
Building user profiles for website personalization
OwnerRon Bekkermaninventor
Life of this patent
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Abstract
One embodiment is a method that builds a website profile from keywords appearing at the website and builds a user profile from a subset of the keywords that appear in documents accessed by the user. A web page is personalized based on the user profile.
Claims20
1) A method executed by a computer, comprising:
- building a profile of a website from keywords appearing at the website;
- building a profile of a user from a subset of the keywords that appear in documents accessed by the user;
- and
- personalizing, based on the subset of the keywords, a web page to the profile of the user.
1 more element
9) A tangible computer readable storage medium having instructions for causing a computer to execute a method, comprising:
- generating a website profile from keywords appearing at the website;
- generating, from the keywords appearing at the website, a user profile based on a frequency of the keywords appearing in documents other than the website and accessed by the user on a computer;
- and
- personalizing a website based on the user profile.
1 more element
16) A computer system, comprising:
- a computer that executes an algorithm to:
- build a model of a website from keywords appearing at the website;
- build a model of a user from a subset of the keywords that appear in documents other than the website and accessed by the user;
- and
- customize, based on the subset of the keywords, a web page being displayed to the user.
2 more elements
Dependencies are inferred from the claim text.