Enhanced network based promotional tracking system
AssigneeLinkshare Corporation
InventorsStephen D. Messer, Jianhao Meng, Cheryl Ho
Life of this patent
Estimating the term…
Abstract
A novel communications network tracks and manages Merchant and Affiliate promotional efforts in a seamless, integrated fashion. Operative characteristics include central control over promotional Java-based presentations or similar to be easily applied across a broad network of connected Affiliate sites. The system accomplishes this, in part, by providing a selective API for use in wrapping the promotional links. In accordance with this protocol, these links may be hosted by the Clearinghouse or Merchant, and sourced from a variety of third-party vendors.
Claims20
A system comprising:
- a Clearinghouse server operable to configure promotions for placement in content provider web pages;
- wherein said promotions contain a common coding protocol instruction which, when executed by a Web browser, causes said Web browser to request a promotional presentation, and said promotional presentation, when selected by a user, cause said Web browser to be redirected from a content provider web page first to said Clearinghouse server, and then, to a Merchant site associated with said selected promotional presentation;
- and
- further wherein said Clearinghouse server is operable to track commerce associated with said promotional presentations.
A method comprising the steps of:
- configuring promotions for placement in content provider web pages;
- wherein said promotions contain a common coding protocol instruction which, when executed by a Web browser, causes said Web browser to request a promotional presentation, and said promotional presentation, when selected by a user, cause said Web browser to be redirected from a content provider web page first to a Clearinghouse server, and then, to a Merchant site associated with said selected promotional presentation;
- and
- tracking commerce associated with said promotional presentations.
Software embodied on a non-transitory computer readable medium and executable by a processor, wherein said software, when executed on a computer, causes said computer to perform steps comprising:
- configuring promotions for placement in content provider web pages;
- wherein said promotions contain a common coding protocol instruction which, when executed by a Web browser, causes said Web browser to request a promotional presentation, and said promotional presentation, when selected by a user, cause said Web browser to be redirected from a content provider web page first to a Clearinghouse server, and then, to a Merchant site associated with said selected promotional presentation.
Dependencies are inferred from the claim text.