Contextual dynamic advertising based upon captured rendered text
AssigneeGoogle Inc.
InventorsMartin T. King, Dale L. Grover, Clifford A. Kushler, James Q. Stafford-Fraser
Life of this patent
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Abstract
A system for processing text captured from rendered documents is described. The system receives a sequence of one or more words optically or acoustically captured from a rendered document by a user. The system identifies an electronic version of the rendered document and associated an action. The system then performs the associated action with respect to the user.
Claims31
A method in a computing system for responding to a capture of text, comprising:
- receiving a sequence of one or more words optically or acoustically captured from a rendered document by a user;
- identifying an electronic version of the rendered document based on the captured text;
- selecting an advertising message based upon content of the identified electronic version of the rendered document;
- and
- presenting the selected advertising message to the user.
A system for responding to the capture of text from a rendered document, comprising:
- a receiving component that receives a sequence of captured text from a rendered document;
- an identification component that identifies an electronic version of the rendered document containing the captured text;
- a content analysis component that analyzes the content of the identified electronic version;
- and
- a selection component that selects an advertisement based upon the content analysis.
One or more computer memories collectively containing a data structure, the data structure connecting an electronic version of a rendered document to an advertisement, the data structure comprising an electronic version of the rendered document, the electronic version being selected based on a determination that the electronic version contains a user captured text sequence, and an advertisement, the advertisement being selected based in part upon an analysis of the content of the electronic version.
A method for displaying a selected advertisement to a user, comprising:
- receiving data indicating a sequence of text from a rendered document;
- analyzing the received data to identify an electronic counterpart to the rendered document;
- processing at least a portion of content of the identified electronic counterpart to associate one or more advertisements to the electronic counterpart;
- and
- presenting one or more of the associated advertisements to the user.
A computer-readable medium whose contents cause a computing system to perform a method for displaying advertising messages, comprising:
- retrieving an image being displayed on a distinguished dynamic display device;
- performing optical character recognition on the retrieved image to obtain a sequence of text;
- identifying an advertising message associated with at least a portion of the obtained sequence of text;
- and
- displaying the identified advertising message.
Dependencies are inferred from the claim text.