Advertisement system based on smart card, a method thereof, and smart card applied to the same

A smart card for providing a personalized advertisement in cooperation with a user terminal based on a smart card web server, the smart card comprising:

• an advertisement processing module for requesting extraction of personalized information when a providing request of the personalized advertisement is received from the user terminal, extracting and providing meta data by searching for the extracted personalized information, and transmitting a uniform resource locator of advertisement contents, which is searched for based on the meta data, to the user terminal;
• a personalized information processing module for extracting and storing stored and processed personalized information according to operation of the smart card, extracting the personalized information according to a extraction request of the personalized information of the advertisement processing module, and providing the personalized information to the advertisement processing module;
• a content storing module for storing updated advertisement contents provided from an advertisement providing server through the advertisement processing module;
• and
• a content managing module for searching for advertisement contents stored in the content storing module based on the meta data received from the advertisement processing module and providing a uniform resource locator of the advertisement contents.

A method for providing an advertisement service based on a smart card, the method comprising:

• requesting, by a user terminal, a personalized advertisement to the smart card when a messaging service is received through a mobile communication network;
• searching, by the smart card, a personalized information, which are stored and processed according to operation of the smart card, and extracting meta data when a providing request of the personalized advertisement is received from the user terminal;
• searching, by the smart card, advertisement contents stored based on the meta data and providing a uniform resource locator of the advertisement contents;
• and
• downloading and displaying, by the user terminal, linked advertisement contents based on the uniform resource locator of the advertisement contents received from the smart card.

An operating method of a user terminal for providing a personalized advertisement in cooperation with a smart card supporting a smart card web server function, the operating method comprising:

• requesting the personalized advertisement to the smart card when a messaging service is received;
• displaying a uniform resource locator of advertisement contents received from the smart card according to the request of the personalized advertisement;
• requesting download of the advertisement contents when user intention to receive the advertisement contents is received through a screen in which the messaging service is displayed;
• downloading advertisement contents linked the uniform resource locator of the advertisement contents according to the download request;
• and
• displaying the downloaded advertisement contents.

An operating method of a smart card for providing personalized information in cooperation with a user terminal based on a smart card web server, the operating method comprising:

• receiving a providing request of a personalized advertisement from the user terminal;
• extracting personalized information;
• extracting meta data by searching for the personalized information;
• searching for advertisement contents stored in the smart card based on the meta data;
• and
• providing a uniform resource locator of the advertisement contents.

A computer-readable recording medium comprising computer readable code to control at least one processing device to implement an operating method of a user terminal for providing a personalized advertisement in cooperation with a smart card supporting a smart card web server function, the method comprising:

• requesting the personalized advertisement to the smart card when a messaging service is received;
• displaying a uniform resource locator of advertisement contents received from the smart card according to the request of the personalized advertisement;
• requesting download of the advertisement contents when user intention to receive the advertisement contents is received through a screen in which the messaging service is displayed;
• downloading advertisement contents linked the uniform resource locator of the advertisement contents according to the download request;
• and
• displaying the downloaded advertisement contents.

A computer-readable recording medium comprising computer readable code to control at least one processing device to implement an operating method of a smart card for providing personalized information in cooperation with a user terminal based on a smart card web server, the method comprising:

• receiving a providing request of a personalized advertisement from the user terminal;
• extracting personalized information;
• extracting meta data by searching for the personalized information;
• searching for advertisement contents stored in the smart card based on the meta data;
• and
• providing a uniform resource locator of the advertisement contents.