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US 2011/0035283 A1Published application
Sponsor-based advertising apparatus and method using extracted affect
AssigneeSamsung Electronics Co., Ltd.
InventorsWook Hee MIN, Bo Gyeong KANG
Life of this patent
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Abstract
A sponsor-based advertising apparatus and method using an extracted affect is provided. The advertising apparatus may extract an affect from received data, and select an advertisement to be inserted based on the affect of the received data and whether a sponsor corresponding to a keyword. The advertising apparatus may select an advertisement based on location information as well as the affect and the sponsor.
Claims24
An advertising apparatus, comprising:
- a keyword extraction unit configured to extract a keyword from received data;
- an affect extraction unit configured to extract an affect from the received data;
- an advertisement selection unit configured to select an advertisement to be inserted based on the affect of the received data and whether a sponsor corresponding to the keyword exists;
- and
- an interface unit configured to output the advertisement to a user.
2 more elements
An advertising method, comprising:
- extracting a keyword from received data;
- extracting an affect from the received data;
- selecting an advertisement to be inserted based on the affect of the received data and whether a sponsor corresponding to the keyword exists;
- and
- outputting the advertisement and the received data to a user.
2 more elements
Dependencies are inferred from the claim text.