Consumer Sensitive Electronic Billboards
AssigneeAT&T Intellectual Property I, L.P.
InventorsOliver Spatscheck, Subhabrata Sen
Life of this patent
Estimating the term…
Abstract
A method and system for advertising on an electronic billboard is capable of adapting over time to advertising criteria associated with actual viewers of the billboard. Mobile device users in a vicinity of the billboard are identified. User profiles indicative of fixed network and/or wireless network usage for the mobile device users are analyzed for pertinent advertising criteria. The predominant advertising criteria may be used to select the billboard content. The content may also be obtained via an auction for the billboard display and/or the advertising criteria.
Claims27
A method of billboard advertising, comprising:
- identifying mobile device users in a vicinity of an electronic billboard;
- querying user profiles associated with the mobile device users to obtain advertising criteria pertinent to the mobile device users;
- and
- based on the advertising criteria, generating content for displaying on the electronic billboard.
A computing device for generating billboard advertising, comprising:
- a processor;
- and
- memory media accessible to the processor, including processor executable instructions to:
- identify mobile devices in a vicinity of an electronic billboard;
- obtain profiles respectively associated with at least one of the mobile devices and users of the mobile devices;
- and
- based on the profiles, identify content for displaying on the electronic billboard.
A service for advertising using an electronic billboard, comprising:
- determining a user identity for at least one of a plurality of mobile device users in a vicinity of the electronic billboard;
- identifying at least one advertising criteria associated with each user identity;
- determining a predominant advertising criteria from the identified advertising criteria;
- and
- based on the predominant advertising criteria, selecting content for display on the electronic billboard.
Dependencies are inferred from the claim text.