System for scheduling advertisements and method thereof

Abstract

The system for scheduling advertisements includes at least one ad bidder and an ad scheduler. The ad bidder is configured to receive bidding information for a plurality of ads from one or more advertisers. The bidding information for each ad includes at least one target profile information and a bid associated with the target profile information. The bid indicates expected revenue for showing the ad to a viewer having actual profile information corresponding to the target profile information associated with the bid. The ad scheduler is configured to schedule which of the plurality of ads is received by which of a plurality of viewers based on the actual profile information of the plurality of viewers and the bidding information such that an ad scheduled for one of the plurality of viewers is influenced by a correspondence of the scheduled ad to others of the plurality of viewers.

Dependencies are inferred from the claim text.