Method and apparatus for embedded graphical advertising
OwnerScott Frankel, Greg Laminventors
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Abstract
A method of electronic advertising includes determining a plurality of portions of an image that are to be designated as mouse-clickable portions. The mouse-clickable portions each correspond to a single item to be offered for sale. The method includes designating each of the plurality of portions as mouse-clickable portions and providing a hyper-link in conjunction with each of the mouse-clickable portions. When a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale.
Claims20
A method of electronic advertising comprising:
- displaying an image showing a plurality of purchasable goods;
- providing selectable portions of the image, wherein a plurality of the selectable portions are each substantially defined by the perimeter of one of the purchasable goods;
- detecting a selection of a selectable portion;
- displaying a browser window including at least a portion of the window provided by a seller of a given purchasable good in response to selection of the selectable portion corresponding to the given selectable good;
- and
- tracking selections of selectable portions, wherein at least two of the purchasable goods are provided by different sellers, and wherein the tracking is tracked separately for each of the sellers.
A method of electronic advertising comprising:
- determining a plurality of portions of an image that are to be designated as mouse-clickable portions, wherein each of the mouse-clickable portions corresponds to a single item to be offered for sale, and wherein at least two of the items are provided by different sellers;
- designating each of the plurality of portions as mouse-clickable portions;
- providing a hyper-link in conjunction with each of the mouse-clickable portions, such that, when a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale.
A computer readable storage medium, storing one or more instructions that cause a computer reading the computer readable storage medium and executing the instructions to perform the steps comprising:
- displaying an image having a plurality of designated mouse-clickable portions;
- detecting a mouse click on one of the mouse-clickable portions;
- in response to the mouse click, displaying a website offering for sale an item displayed in the mouse-clickable portion.
Dependencies are inferred from the claim text.