Systems and methods for prioritized selection of media properties for providing user profile information used in advertising

A system comprising one or more computers, which system is structured and connected to:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, identify automatically, with at least one of the computers, a set made up of a plurality of media properties out of a multitude of media properties based on a comparison of current or previous profile information received about the user with previously received individualized requests for specific profiles, kinds of profiles, or profiles having specific attributes of interest to each media property of the multitude;
• and
• (b) select automatically, with at least one of the computers, a subset of one or more media properties out of those identified in part (a), wherein each media property of the subset is selected based on a corresponding media property selection history;
• and
• (c) provide automatically, with at least one of the computers, to one or more of the selected media properties one or more profile attributes from the current or previous profile information in a manner that enables the selected media property to electronically associate the provided profile attribute with the user.

A computer-readable medium encoded with a computer program, wherein execution of the computer program by one or more computers causes the one or more computers to perform a method comprising:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, automatically identifying, with at least one of the computers, a set made up of a plurality of media properties out of a multitude of media properties based on a comparison of current or previous profile information received about the user with previously received individualized requests for specific profiles, kinds of profiles, or profiles having specific attributes of interest to each media property of the multitude;
• (b) automatically selecting, with at least one of the computers, a subset of one or more media properties out of those identified in part (a), wherein each media property of the subset is selected based on a corresponding media property selection history;
• and
• (c) automatically providing, with at least one of the computers, to one or more of the selected media properties one or more profile attributes from the current or previous profile information in a manner that enables the selected media property to electronically associate the provided profile attribute with the user.

A method comprising downloading over the Internet to one or more client computers a computer program, wherein execution of the computer program by at least one of the computers causes the executing computers to perform a method comprising:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, automatically identifying, with at least one of the computers, a set made up of a plurality of media properties out of a multitude of media properties based on a comparison of current or previous profile information received about the user with previously received individualized requests for specific profiles, kinds of profiles, or profiles having specific attributes of interest to each media property of the multitude;
• (b) automatically selecting, with at least one of the computers, a subset of one or more media properties out of those identified in part (a), wherein each media property of the subset is selected based on a corresponding media property selection history;
• and
• (c) automatically providing, with at least one of the computers, to one or more of the selected media properties one or more profile attributes from the current or previous profile information in a manner that enables the selected media property to electronically associate the provided profile attribute with the user.

A method performed by a profile owner for providing collected profiles using one or more computers, the method comprising:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, automatically selecting, with at least one of the computers, one or more media properties that have not previously been provided with cookie-syncing information for the user or for which a time interval since previously providing such cookie-syncing information exceeds a predetermined time limit;
• (b) automatically providing, with at least one of the computers, to one or more of the selected media properties information, related to a profile owner cookie on an online access device used by the user to electronically visit the profile supplier, that is sufficient to enable the selected media property to establish cookie-syncing by the selected media property with respect to the user;
• and
• (c) automatically providing, with at least one of the computers, to one or more of the selected media properties one or more corresponding profile attributes from subsequent, current, or previous profile information about the user together with information related to the profile owner cookie, whereby, as a result of the cookie-syncing, the selected media properties can each electronically associate the corresponding one or more provided profile attributes with the user.

A system comprising one or more computers, which system is structured and connected to:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, select automatically, with at least one of the computers, one or more media properties that have not previously been provided with cookie-syncing information for the user or for which a time interval since previously providing such cookie-syncing information exceeds a predetermined time limit;
• (b) provide automatically, with at least one of the computers, to one or more of the selected media properties information, related to a profile owner cookie on an online access device used by the user to electronically visit the profile supplier, that is sufficient to enable the selected media property to establish cookie-syncing by the selected media property with respect to the user;
• and
• (c) provide automatically, with at least one of the computers, to one or more of the selected media properties one or more corresponding profile attributes from subsequent, current, or previous profile information about the user together with information related to the profile owner cookie, whereby, as a result of the cookie-syncing, the selected media properties can each electronically associate the corresponding one or more provided profile attributes with the user.

A computer-readable medium encoded with a computer program, wherein execution of the computer program by one or more computers causes the one or more computers to perform a method comprising:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, automatically selecting, with at least one of the computers, one or more media properties that have not previously been provided with cookie-syncing information for the user or for which a time interval since previously providing such cookie-syncing information exceeds a predetermined time limit;
• (b) automatically providing, with at least one of the computers, to one or more of the selected media properties information, related to a profile owner cookie on an online access device used by the user to electronically visit the profile supplier, that is sufficient to enable the selected media property to establish cookie-syncing by the selected media property with respect to the user;
• and
• (c) automatically providing, with at least one of the computers, to one or more of the selected media properties one or more corresponding profile attributes from subsequent, current, or previous profile information about the user together with information related to the profile owner cookie, whereby, as a result of the cookie-syncing, the selected media properties can each electronically associate the corresponding one or more provided profile attributes with the user.

A method comprising downloading over the Internet to one or more client computers a computer program, wherein execution of the computer program by at least one of the computers causes the executing computers to perform a method comprising:

• (a) responsive to receiving via the Internet current profile information about a user that electronically visited a profile supplier, automatically selecting, with at least one of the computers, one or more media properties that have not previously been provided with cookie-syncing information for the user or for which a time interval since previously providing such cookie-syncing information exceeds a predetermined time limit;
• (b) automatically providing, with at least one of the computers, to one or more of the selected media properties information, related to a profile owner cookie on an online access device used by the user to electronically visit the profile supplier, that is sufficient to enable the selected media property to establish cookie-syncing by the selected media property with respect to the user;
• and
• (c) automatically providing, with at least one of the computers, to one or more of the selected media properties one or more corresponding profile attributes from subsequent, current, or previous profile information about the user together with information related to the profile owner cookie, whereby, as a result of the cookie-syncing, the selected media properties can each electronically associate the corresponding one or more provided profile attributes with the user.