User interaction layer
AssigneeYahoo! Inc.
InventorHo Leung Ho
Life of this patent
Estimating the term…
Abstract
A method is disclosed for assessing a consumer's interest in content on a webpage in a client-server architecture. A consumer client terminal displays an interactive display layer, including webpage content from a webpage content server, to a consumer over a background webpage. Interaction data representing the consumer's interaction with the interactive display layer is received and recorded. The interaction data may be used to update the display properties of the interactive display layer. The interactive display layer with the updated display properties may be displayed to the consumer.
Claims19
A method for assessing a consumer's interest in content on a webpage in a client-server architecture, the method comprising:
- displaying an interactive display layer, including webpage content from a webpage content server, to a consumer on a client terminal display over a background webpage;
- receiving interaction data representing the consumer's interaction with the interactive display layer;
- recording the interaction data;
- updating the display properties of the interactive display layer;
- and
- displaying the interactive display layer with the updated display properties to the consumer on the client terminal display over the background webpage.
A method for assessing a consumer's interest in content on a webpage in a client-server architecture, the method comprising:
- sending, from a webpage content server, an interactive display layer, including webpage content, to a consumer client terminal for display over a background webpage;
- receiving, at a webpage content server, consumer interaction data and a webpage content update request from the consumer client terminal;
- determining, at a webpage content server, a webpage content update based on the consumer interaction data;
- and
- sending, from a webpage content server, the webpage content update to the consumer client terminal;
- where the webpage content update adjusts display properties of the interactive display layer on the consumer client terminal.
Dependencies are inferred from the claim text.