Shelf Supported Illuminating Display and Store Display Featuring Same

Abstract

An illuminating display is arranged for support on a store shelf at the front edge thereof and features at least one illuminating display area activated by a light source and visible from a side of the display facing outward from the shelf to form an eye-catching visual display visible by browsing customers perusing the product content of the shelf. In preferred embodiments, the display is in the form of a strip dimension to fit within a price ticket channel of the shelf so as to facilitate easy and clean removal of the strip, avoid obstruction of the products displayed on the shelf and extend along the shelf to carry multiple display areas at spaced positions therealong. The display areas can present product or company names, logos or slogans, or other promotional or advertising content.

Dependencies are inferred from the claim text.