Vehicle pop up hood apparatus

A vehicle pop up hood apparatus, comprising:

• an actuator mounted to a vehicle;
• a rod that extends towards a hood upper side owing to the operation of the actuator, pushes up, towards a hood upper side, a hood rear portion side which is supported so as to be able to open and close with respect to a vehicle body side via a hood hinge, and maintains the hood at the pushed up position,
• a reinforcement member provided at a contact region at the hood rear portion side that a distal end portion of the rod contacts, that extends in a vehicle front-rear direction along a lower surface of a hood rear end side, reinforces the contact region, and is provided with a pushed-up surface disposed in parallel with a hood rear end expanded portion, and
• an energy absorbing mechanism in which, when the hood is in a pushed up state, and a collision load of a predetermined value or greater acts from a hood upper side to near a pushed up region of the hood which is pushed up by the rod, a distal end portion of the rod slides along the pushed up surface of the reinforcement member towards a vehicle rear side while the rod is made to bend, thereby absorbing collision energy.