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US 2011/0029375 A1Published application
Advertisement generation and optimization
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein.
Claims21
A method comprising:
- receiving, by a computing device, at least one algorithmic expression implicitly expressing a plurality of advertisements;
- and
- analyzing, by the computing device, the at least one algorithmic expression in view of one or more models of advertisement effectiveness to select an advertisement of the plurality of advertisements.
A method comprising:
- receiving, by a computing device, an advertisement generated based on at least one algorithmic expression implicitly expressing a plurality of advertisements;
- and
- deploying, by the computing device, the advertisement to determine one or more metrics of effectiveness to be associated with the advertisement based on user reactions to the advertisement.
An apparatus comprising:
- a processor;
- and
- logic operated by the processor and adapted to:
- receive at least one algorithmic expression implicitly expressing a plurality of advertisements, defined based on one or both of user inputs and/or computational-linguistic methods,
- generate an advertisement of the plurality of advertisements based on the at least one algorithmic expression for the plurality of advertisements, and
- deploy the advertisement to determine one or more metrics of effectiveness to be associated with the advertisement based on user reactions to the advertisement.
3 more elements
21-25. (canceled)
Dependencies are inferred from the claim text.