Methods for displaying contextually targeted content on a connected television
AssigneeTVI Interactive Systems Inc.
InventorsZeev Neumeier, Edo Liberty
Life of this patent
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Abstract
Systems and methods for deriving data from television signals received by a connected television system, the derived data being indicative of a subject related to a video segment being displayed on said screen. The systems and methods may further provide contextually targeted content to the television system, the contextually targeted content being a function of the derived data.
Claims20
A method for displaying contextually targeted content on a screen of a connected television system, comprising the following steps:
- (a) receiving television signals comprising video data and audio data of a video segment;
- (b) displaying said video segment on said screen based on said video data;
- (c) displaying a widget window on said screen, said widget window overlying a portion of the image from said video segment being displayed on said screen;
- (d) deriving data from said television signals, said derived data being indicative of a subject related to said video segment being displayed on said screen;
- (e) transmitting said derived data to a content source connected to the television system via a network;
- (f) receiving from said content source data representing content associated with the portion of said video segment being displayed on said screen;
- and
- (g) displaying said content-representing data on said widget window.
A method for providing contextually targeted content to a television system comprising a screen, comprising the following steps:
- (a) receiving television signals comprising video data and audio data of a video segment;
- (b) displaying said video segment on said screen based on said video data;
- (c) displaying a widget window on said screen, said widget window overlying a portion of the image from said video segment being displayed on said screen;
- (d) extracting pixel or audio data from said television signals during display of said video segment on said screen;
- (e) processing said extracted pixel or audio data to derive cue data;
- (f) transmitting said cue data to a content source connected to the television system via a network;
- (g) receiving from said content source data representing content associated with the portion of said video segment being displayed on said screen;
- and
- (h) displaying said content-representing data on said widget window.
A television system comprising a multi-pixel screen and a processor system, said processor system comprising a widget engine and client software for generating a request comprising pixel cue points, each of said pixel cue points being derived by extracting a multiplicity of patches of pixel data, each of said patches comprising a two-dimensional array of sets of pixel values, and computing a respective average or weighted average of the sets of pixel values for each array, said computed average or weighted average for each patch forming a respective pixel cue point, said cue data comprising a multiplicity of said pixel cue points.
A television system comprising a multi-pixel screen and a processor system, said processor system being programmed to perform the following steps:
- (a) receiving television signals comprising video data and audio data of a video segment;
- (b) displaying said video segment on said screen based on said video data;
- (c) displaying a widget window on said screen, said widget window overlying a portion of the image from said video segment being displayed on said screen;
- (d) deriving data from said television signals, said derived data being indicative of a subject related to said video segment being displayed on said screen;
- (e) transmitting said derived data to a content source connected to the television system via a network;
- (f) receiving from said content source data representing content associated with the portion of said video segment being displayed on said screen;
- and
- (g) displaying said content-representing data on said widget window.
Dependencies are inferred from the claim text.