Method and apparatus for generating a web site using a multi-dimensional description of the website

A method of creating an independent web site for hosting visitor traffic using a globally accessible platform, comprising the steps of:

• receiving data entry including selection of an industry type;
• determining one or more characteristics for each of one or more web site features in response to the data entry;
• creating a framework of the web site based upon the one or more determined characteristics for each of the one or more web site features;
• retrieving web site data in accordance with the created framework of the web site;
• creating a plurality of pages of the web site based upon the framework of the web site and the retrieved web site data;
• generating one or more interfaces to one or more external components on the pages of the web site;
• remotely executing an application that may or may not retrieve web site data such that whether content is retrieved is a function of the remotely executed application;
• previewing the created pages in a sequence, any changes made on the pages during previewing being automatically propagated through the pages;
• registering the one or more interfaces of the one or more external components;
• creating website data based on the interfaces and remotely executed application;
• and
• presenting the created web site.