Electronic Advertisement System
AssigneeGoogle Inc.
InventorsAleem R. Mawani, Adam Isaac Juda
Life of this patent
Estimating the term…
Abstract
A keyword, first online query volume information for the keyword in a first geographic region, and second online query volume information for the keyword in a second geographic region are received. A first parameter is calculated based on the first online query volume information and the second online query volume information, and the first parameter is determined to satisfy a threshold. In response to the determination that the first parameter satisfies the threshold, a first medium distributed in the first geographic region is identified and an item including the keyword is forwarded for placement in the first medium. Revenue generated by placement of the item in the first medium is determined.
Claims20
A method comprising:
- receiving a keyword;
- receiving first online query volume information for the keyword in a first geographic region;
- receiving second online query volume information for the keyword in a second geographic region, the second geographic region being different from the first geographic region;
- calculating a first parameter based on the first online query volume information and the second online query volume information;
- determining that the first parameter satisfies a threshold;
- identifying, in response to the determination that the first parameter satisfies the threshold, a first medium distributed in the first geographic region;
- forwarding an item including the keyword for placement in the first medium;
- and
- determining revenue generated by placement of the item in the first medium.
A system comprising at least one processor connected to at least one storage device, wherein the at least one processor is configured to:
- receive a keyword;
- receive first online query volume information for the keyword in a first geographic region;
- receive second online query volume information for the keyword in a second geographic region, the second geographic region being different from the first geographic region;
- calculate a first parameter based on the first online query volume information and the second online query volume information;
- determine that the first parameter satisfies a threshold;
- identify, in response to the determination that the first parameter satisfies the threshold, a first medium distributed in the first geographic region;
- forward an item including the keyword for placement in the first medium;
- and
- determine revenue generated by placement of the item in the first medium.
A storage device storing a computer program, the computer program comprising one or more code segments that, when executed, cause at least one processor to:
- receive a keyword;
- receive first online query volume information for the keyword in a first geographic region;
- receive second online query volume information for the keyword in a second geographic region, the second geographic region being different from the first geographic region;
- calculate a first parameter based on the first online query volume information and the second online query volume information;
- determine that the first parameter satisfies a threshold;
- identify, in response to the determination that the first parameter satisfies the threshold, a first medium distributed in the first geographic region;
- forward an item including the keyword for placement in the first medium;
- and
- determine revenue generated by placement of the item in the first medium.
Dependencies are inferred from the claim text.