Method and Device for Publishing Cross-Network User Behavioral Data
AssigneeGula Consulting Limited Liability Company
InventorsAnthony Martin, David L. Goulden, Dominic V. Bennett, Roger Petersen, Remigiusz K. Paczkowski
Life of this patent
Estimating the term…
Abstract
The present invention relates to summarizing cross-network user behavioral data. The summarizing cross-network user behavioral data may particularly include publishing the data to one or more data structures that become accessible to a server hosting an authorized domain when a user accesses the authorized domain.
Claims19
A method of publishing behavioral data collected by a behavior watching module operating on a user's computer, including:
- summarizing cross-network user behavior data recorded to memory, the summarizing including, for a multiplicity of subject categories, one or more of
- (1) categorizing recency of visiting a web site in at least some of the subject categories,
- (2) categorizing user category involvement from user visits to web sites in at least some of the subject categories by rolling up indicators of visits into categorical time segments,
- (3) categorizing recency of selections of a banner ad to obtain additional information in the subject category by evaluating a most recent visit time-date indicator, or
- (4) categorizing user category involvement from user selections of a banner ad to obtain additional information in at least some of the subject categories by rolling up indicators of visits into categorical time segments;
- and
- publishing the summarized cross-network behavior data from a behavior summarizing module to a memory structure that becomes accessible via a network to a server at an authorized domain when the user accesses the authorized domain.
A method of publishing behavioral data from a client computer via a network to an authorized domain using a cookie, including:
- observing cross-network user behavior data using a behavior watching module operating on a user's computer, wherein the cross-network user behavior includes
- accessing web sites that are not all associated with a particular user behavior data collection network,
- observing at least one of a mouse click-through, enter keystroke or other selection action, and
- deriving at least one keyword from context of the selection action;
- for a particular cross-network user behavior, selecting a subject category from a multiplicity of subject categories and deriving a summary metric of the user's degree of involvement in the selected subject category;
- and
- publishing the summary metric from the behavior summarizing module to a memory structure.
A method of publishing behavioral data from a client computer via a network to an authorized domain, including:
- summarizing observed cross-network user behavior data using a behavior summarizing module operating on a user's computer,
- wherein the observed cross-network user behavior includes
- access to web sites that are not all associated with a particular content provider, and
- at least one keyword derived from context of the access;
- wherein the summarizing for a particular observed cross-network user behavior includes deriving a summary metric of the user's degree of interest in subject categories from a multiplicity of subject categories;
- and publishing the summary metric from the behavior summarizing module to a memory structure.
Dependencies are inferred from the claim text.