Synonym building system and method for search engine marketing campaign

A method of providing information over a network, comprising:

• storing a plurality of web pages at a plurality of web page locations;
• extracting a synonym for each of a plurality of keywords;
• associating each synonym with a respective one of a set of links;
• and transmitting the synonyms to the search engine for association with the links as a search engine marketing campaign, wherein the links are to web pages that are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page;
• transmitting a search request from a client location connected over the network to the search engine;
• utilizing the search request at the search engine to extract at least one of the representations of the web pages;
• transmitting at least one search result link from the search engine to the client location, the search result link being based on the representation for the web page that is extracted;
• utilizing the search result link at the client location to transmit a request for the web page over the network;
• and transmitting the web page from the web page location to the client location in response to the request from the client location for the web page.

A computer system for providing information over a network, comprising:

• a keyword builder extracting a synonym for each of a plurality of keywords;
• a generation module associating each synonym with a respective one of a set of links;
• and a search engine marketing system which includes:
• transmission module transmitting the links and the synonyms to the search engine for association with the links, wherein the links are for product web pages that are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the representations of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link from the client location, the search result link being based on the representation that is extracted and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.