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US 2010/0306044 A1Published application
System and method for reporting advertising metric data
OwnerGaelle C. Martin-Cocher, Brian McColganinventors
Life of this patent
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Abstract
A method comprising the steps of using a processor running a program to perform the step of receiving, at an advertising entity, a report message containing an identifier of an application which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
Claims22
A method comprising:
- receiving, at an advertising entity, a report message containing an identifier of an application which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
An electronic device comprising:
- an advertising entity configured to receive a report message containing an identifier of an application which presented advertisements on the electronic device, and a data structure with metrics for the advertisements which were presented by the application.
A method comprising:
- receiving, at an advertising server from an advertising engine on an electronic device, a report message containing an identifier of an application on the electronic device which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
A network device comprising:
- an advertising server configured to receive, from an advertising engine on an electronic device, a report message containing an identifier of an application on the electronic device which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application.
Dependencies are inferred from the claim text.