Rewarding Initial Purchasers of Digital Media

A method for rewarding a classification of purchaser of digital media, the method comprising:

• receiving a notification that a digital medium is being played on a digital device, the digital medium and the digital device each having a unique identifier, the notification received at a server;
• executing instructions stored in memory at the server, wherein execution of the instructions by a processor at the server:
• identifies a user of the digital device based on matching the unique device identifier to the user, the association between the user and the unique device identifier stored in memory at the server, and
• determines that the user belongs to a first classification of purchasers of the digital medium, the determination based on comparison of information related to the unique identifier associated with the digital medium and the identity of the user;
• and
• providing the user with access to a reward based on the determination that the user belongs to the first classification of purchasers of the digital medium, wherein the reward is not accessible to users belonging to a second classification of purchasers of the digital medium without engaging in an additional transaction.