Contextual Content Targeting
AssigneeGoogle Inc.
InventorAleem R. Mawani
Life of this patent
Estimating the term…
Abstract
A first item and a second item placed with content in a first medium are identified, and first performance information associated with the placement of the first item in the first medium and second performance information associated with the placement of the second item in the first medium are received. The first performance information is compared to the second performance information, and using at least one processor and based on the comparison of the first performance information to the second performance information, one of the first item or the second item is selected for placement with the same content in a second medium, the second medium being different from the first medium. The selected one of the first item and the second item then is forwarded.
Claims20
A method, comprising:
- identifying a first item and a second item placed with content in a first medium;
- receiving first performance information associated with the placement of the first item in the first medium;
- receiving second performance information associated with the placement of the second item in the first medium;
- comparing the first performance information to the second performance information;
- selecting, using at least one processor and based on the comparison of the first performance information to the second performance information, one of the first item or the second item for placement with the same content in a second medium, the second medium being different from the first medium;
- and
- forwarding, in response to the selection of the selection of one of the first item and the second item, the selected one of the first item and the second item.
A system comprising at least one processor connected to at least one storage device, wherein the at least one processor is configured to:
- identify a first item and a second item placed with content in a first medium;
- receive first performance information associated with the placement of the first item in the first medium;
- receive second performance information associated with the placement of the second item in the first medium;
- compare the first performance information to the second performance information;
- select, based on the comparison of the first performance information to the second performance information, one of the first item or the second item for placement with the same content in a second medium, the second medium being different from the first medium;
- and
- forward, in response to the selection of the selection of one of the first item and the second item, the selected one of the first item and the second item.
A storage device storing a computer program, the computer program comprising one or more code segments that, when executed, cause at least one processor to:
- identify a first item and a second item placed with content in a first medium;
- receive first performance information associated with the placement of the first item in the first medium;
- receive second performance information associated with the placement of the second item in the first medium;
- compare the first performance information to the second performance information;
- select, based on the comparison of the first performance information to the second performance information, one of the first item or the second item for placement with the same content in a second medium, the second medium being different from the first medium;
- and
- forward, in response to the selection of the selection of one of the first item and the second item, the selected one of the first item and the second item.
Dependencies are inferred from the claim text.