Systems and Methods of Selecting Advertisements Using a Local User Profile

A computer-implemented method comprising:

• sending a request for content to play on a computer apparatus, the computer apparatus comprising a content player providing instructions embodied in a computer-readable medium which configure the computer apparatus to play electronic content;
• receiving the requested content and a plurality of advertisements;
• selecting an advertisement from the plurality of advertisements using a locally-stored user profile;
• and
• playing the requested content and the selected advertisement.

A computer-implemented method comprising:

• receiving a request for content, the request received at a computer apparatus comprising instructions embodied in a computer-readable medium which configure the computer apparatus to select and provide electronic content;
• identifying that the requested content requires inclusion of an advertisement;
• identifying a plurality of advertisements as alternatives for playing with the requested content as the required advertisement, the plurality of advertisements selected based at least in part on requested content;
• and
• providing the requested content and information about the plurality of advertisements in response to the request for content.

A computer-implemented method comprising:

• sending a request for content to play on a computer apparatus, the computer apparatus comprising a content player providing instructions embodied in a computer-readable medium which configure the computer apparatus to play electronic content;
• receiving the requested content;
• identifying information about the requested content;
• and
• updating a user profile using the information about the requested content, wherein the user profile is maintained locally on the computer apparatus and not provided to remote computer devices.

A computer apparatus comprising:

• a content player that sends requests for content to play on a computer apparatus, the content player providing instructions embodied in a computer-readable medium which configure the computer apparatus to receive and play electronic content;
• and
• an advertisement selector for selecting an advertisement from various possible advertisements using a user profile that is maintained locally on the computer apparatus and not provided to remote computer devices;
• wherein the content player plays received content with advertisements selected by the advertisement selector.

A computer-readable medium on which is encoded program code, the program code comprising:

• program code for sending a request for content to play on a computer apparatus, the computer apparatus comprising a content player providing instructions embodied in a computer-readable medium which configure the computer apparatus to play electronic content;
• program code for receiving the requested content and information about possible advertisements;
• program code for selecting an advertisement from the possible advertisements using a user profile that is maintained locally on the computer apparatus and not provided to remote computer devices;
• program code for requesting and receiving the selected advertisement from a remote source;
• and
• program code for playing the requested content and the selected advertisement on the content player of the computer apparatus.