Managing marketing offers in wagering game networks

A computer-implemented method for monitoring and making marketing offers using electronic devices in a wagering game network, the method comprising:

• detecting an event in the wagering game network, wherein the event indicates a player's eligibility for a marketing offer, wherein the event originates from one of the electronic devices;
• determining a monetary value of the marketing offer based on terms associated with the marketing offer;
• determining, based on the monetary value, that the player's acceptance of the marketing offer would exceed a marketing budget;
• and
• reducing the monetary value of the marketing offer to be within the marketing budget;
• and
• causing presentation of the marketing offer on the one of the electronic devices.

One or more machine-readable media including instructions, which when executed on a machine, cause the machine to perform operations for presenting a plurality of marketing offers on a wagering game machine, the instructions comprising:

• instructions for detecting a wagering game event indicating a player is eligible to receive marketing offers, wherein the wagering game event originates from the wagering game machine;
• instructions for determining, in an offer server, monetary values associated with the marketing offers;
• instructions for determining, in the offer server, based on the monetary values, that acceptance of certain of the marketing offers will not exceed a marketing budget;
• instructions for causing presentation, on the wagering game machine, of a plurality of the certain of the marketing offers;
• and
• instructions for detecting, in the offer server, an indication that the player accepted one of the plurality of the certain of the marketing offers.

A system for monitoring marking offers distributed in a wagering game network, the system comprising:

• a marketing server configured to
• cause presentation of a marketing offer to wagering game players, wherein presentation of the marketing offer occurs only after conditions have been met, and wherein the marketing offer has a monetary value;
• detect acceptances, by the wagering game players, of the marketing offer;
• determine a current cost based on how many of the wagering game players accepted the marketing offer;
• modify, based on the cost, the monetary value and the conditions;
• wagering game machines configured to present the offer on display devices and to transmit, to the marketing server, information indicating the acceptances of the marketing offers;
• an account server configured to store and provide funds to the wagering game machines, and to store, in association with accounts of the wagering game players, information indicating the acceptances of the marketing offer and the monetary value of the marketing offer;
• point of sale systems configured to
• process financial transactions associated with the wagering game players;
• and
• discount, in the amount of the monetary value, the financial transactions.

A system to monitor and make marketing offers in a wagering game network, the system comprising:

• means for detecting an event in the wagering game network, wherein the event indicates a player's eligibility for a marketing offer, wherein the event originates from an electronic device on the wagering game network;
• means for determining a monetary value of the marketing offer based on terms associated with the marketing offer;
• means for determining, based on the monetary value, that the player's acceptance of the marketing offer would exceed a marketing budget;
• and
• means for reducing the monetary value of the marketing offer to be within the marketing budget;
• and
• means for causing presentation of the marketing offer on the one of the electronic devices.