Information transmitting device

A computer-readable storage medium having stored thereon a program that is executable by a computer in an information transmitting device with a light emitting section provided on each respective object which can be arranged and placed so that a surface having the light emitting section can be hidden, the program being executable by the computer to perform a process comprising:

• first judgment processing which judges whether or not in a condition where an own object provided with the information transmitting device can be monitored from an imaging direction of an external imaging device and is placed so as to hide the light emitting section installed on a first other object;
• reception processing which receives location information about the first other object transmitted from the information transmitting device installed on the first other object, when judged as affirmative by the first judgment processing;
• addition processing which adds location information of the own object provided with the information transmitting device to location information received by the reception processing;
• modulation processing which modulates location information received by the reception processing and location information added by the addition processing;
• and
• first transmission processing which transmits location information to a storage space that is imaged in the external imaging device by controlling the light emitting section to repeatedly flash in terms of time based on location information modulated by the modulation processing.