US 2010/0301114 A1 · METHOD AND SYSTEM FOR TRANSACTION BASED PROFILING OF CUSTOMERS WITHIN A MERCHANT NETWORK

Abstract

A computer-based method for managing a profile for a cardholder is provided. The cardholder having an account associated with a payment card. The method includes electronically receiving, at the computer, transaction information for a cardholder for transactions with at least a first business entity and a second business entity, the transaction information including data representing each transaction initiated by the cardholder using the payment card and at least one subdivision within the first business entity, the transaction information further including data representing each transaction initiated by the cardholder using the payment card and the second business entity. The method also includes electronically storing the transaction information within the database, generating a profile of the stored transaction information for the cardholder, the profile including a type, a recency and a frequency of transactions initiated by the cardholder using the payment card and the at least one subdivision, grouping the cardholder into a single cluster with other cardholders registered within the payment card network based on the profile of the cardholder and the other cardholders, and outputting marketing information based on the cluster.

Claims37

Dependent claims

A computer-based method for managing a loyalty profile for a cardholder, the cardholder having an account associated with a payment card, the payment card issued by an issuer and registered in a payment card network to the cardholder, said method performed using a computer coupled to a database, said method comprising:

electronically receiving, at the computer, transaction information for a cardholder for transactions with at least a first business entity and a second business entity, the transaction information including data representing each transaction initiated by the cardholder using the payment card and at least one subdivision within the first business entity, the transaction information further including data representing each transaction initiated by the cardholder using the payment card and the second business entity;
electronically storing the transaction information within the database;
generating a profile of the stored transaction information for the cardholder, the profile including a type, a recency and a frequency of transactions initiated by the cardholder using the payment card and the at least one subdivision;
grouping the cardholder into a single cluster with other cardholders registered within the payment card network based on the profile of the cardholder and the other cardholders;
and
outputting marketing information based on the cluster.

3 more elements

A network-based system for determining a profile for a cardholder account, the profile associated with a subdivision of a business entity, the cardholder account associated with a payment card used to initiate financial transactions over a third-party interchange network, the payment card issued by an issuer to the cardholder, said system comprising:

a client computer system;
a database;
and
a server system configured to be coupled to the client computer system and the database, said server system associated with the interchange network, said server system configured to:
receive transaction information of the cardholder, the transaction information including data representing each transaction in the subdivision of the business entity using the payment card and associated with the cardholder account;
store the transaction information within the database;
and
generate the profile for the cardholder account, the profile representing a pattern of usage of the cardholder in each subdivision of the business entity by the cardholder wherein the at least one subdivision within the first business entity includes at least one of a department, a class, a subclass, and a stock-keeping unit (SKU).

5 more elements

A computer program embodied on a computer readable medium for determining a profile based on a SKU (stock-keeping unit) of items purchased for a cardholder, the cardholder having an account associated with a payment card, the payment card issued by an issuer to the cardholder, said program comprises at least one code segment executable by a computer to instruct the computer to:

receive transaction information of the cardholder, the transaction information including data representing a SKU of items purchased in each transaction using the payment card and associated with the cardholder account;
record the transaction information;
and
generate the profile for the cardholder, the profile representing a pattern of usage of the payment card and the associated account by the cardholder for items based on the SKU of each of the items in each transaction at a first business entity.

1 more element

Dependencies are inferred from the claim text.

Method and system for transaction based profiling of customers within a merchant network

Life of this patent

Method and system for transaction based profiling of customers within a merchant network

Life of this patent

Abstract

Claims37