System for providing information to user with every interaction with printed substrate

A system for providing information to a user via a printed substrate, the printed substrate comprising user information identifying at least one predetermined interactive zone and coded data, said coded data encoding a plurality of coordinates on the substrate and identifying a region identity associated with the substrate, said system comprising:

• an optically imaging sensing device configured for:
• reading at least some of the coded data when operatively positioned or moved relative to the substrate;
• and
• generating interaction data indicative of the region identity and at least one coordinate position of a sensing device relative to the substrate;
• and
• sending the interaction data to a computer system;
• and
• a display device in communication with the computer system, wherein the receipt of the interaction data by the computer system causes the computer system to:
• identify and retrieve at least part of a page description corresponding to the printed substrate using the region identity;
• determine, using the page description and the coordinate position of the sensing device, whether the sensing device is positioned within the interactive zone on the substrate;
• and
• (i) if the sensing device is positioned within the interactive zone:
• identify, using the page description and the at least one position of the sensing device, a hyperlink URI corresponding to the zone;
• and
• send the hyperlink URI or a hyperlinked resource corresponding to the hyperlink URI to the display device;
• or (ii) if the sensing device is positioned anywhere outside the interactive zone:
• create a query expression comprising one or more search terms, at least one of said search terms being identified using the page description and the at least one position of the sensing device;
• form a request using the query expression;
• and
• send the request, or a results resource including search results obtained using the request, to the display device, wherein the at least one search term is associated, in the page description, with a zone of the substrate containing the position of the sensing device.