Method for using banner advertisements during commercial breaks

A method comprising:

• broadcasting, by a content provider system, a first video program signal to client equipment located remotely from the content provider system, the first video program signal comprising an advertisement;
• receiving a request to change the first video program signal to a second video program signal;
• in response to receiving the request, providing additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended;
• and
• receiving, from the client equipment, data indicating whether the window is enabled or disabled on the client equipment.

One or more non-transitory computer readable media storing computer readable instructions that, when executed, cause an apparatus to:

• display a first video content item on a display, the first video content item comprising an advertisement;
• in response to a user selection, change the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement;
• and
• modify the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended.

One or more non-transitory computer readable media storing computer readable instructions that, when executed, cause an apparatus to:

• broadcast a first video program signal to client equipment located remotely from the apparatus, the first video program signal comprising an advertisement;
• receive a request to change the first video program signal to a second video program signal;
• in response to receiving the request, provide additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended;
• and
• receive data indicating whether the window is enabled or disabled on the client equipment.

An apparatus comprising:

• a processor;
• and
• memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to:
• broadcast a first video program signal to client equipment located remotely from the apparatus, the first video program signal comprising an advertisement;
• receive a request to change the first video program signal to a second video program signal;
• in response to receiving the request, provide additional signal information to the client equipment, wherein the additional signal information is representative of the advertisement being displayed in a window on a display simultaneously with the second video program signal, wherein display of the additional signal information changes at an end of the advertisement to indicate that the advertisement has ended;
• and
• receive data indicating whether the window is enabled or disabled on the client equipment.

An apparatus comprising:

• a processor;
• and
• memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to:
• display a first video content item on a display, the first video content item comprising an advertisement;
• in response to a user selection, change the first video content item to a second video content item, whereupon the second video content item is displayed on the display along with a window region on the display that simultaneously displays information relating to an item advertised in the advertisement, wherein the information relating to the advertised item is different from the advertisement;
• and
• modify the information displayed in the window region when the advertisement has ended, wherein the modification of the information provides an alert that the advertisement has ended.