Selective distribution of objects in a virtual universe

A computer program product stored on a computer readable medium for distributing virtual universe objects in a virtual universe application, the computer program product comprising:

• computer useable program code for granting permission to access the virtual universe application;
• computer useable program code for detecting metadata in a user's profile;
• computer useable program code for detecting a virtual universe object in the region, wherein the virtual universe object includes a tag, wherein the tag comprises one or more fields;
• computer usable program code for comparing the metadata and the tag to form a comparison;
• computer useable program code for detecting a level of similarity between the one or more fields included with the tag and the metadata in the user's profile;
• computer useable program code for responsive to detecting the level of similarity between the fields included with the tag and the metadata in the user's profile, presenting the virtual universe object to the user;
• computer useable program code for receiving either an acceptance or rejection of the virtual universe object;
• and
• computer useable program code for responsive to receiving the acceptance, including the virtual universe object in a user's inventory.

A data processing system for distributing virtual universe objects in a virtual universe application, the data processing system comprising:

• a bus system;
• a memory connected to the bus system, wherein the memory includes computer useable program code;
• and
• a processing unit connected to the bus system, wherein the processing unit executes the computer useable program code to grant permission to access the virtual universe application;
• to detect a virtual universe object in the region, wherein the virtual universe object includes a tag, wherein the tag comprises one or more fields;
• to compare the metadata and the tag to form a comparison;
• to detect a level of similarity between the one or more fields included with the tag and the metadata in the user's profile;
• to present the virtual universe object to the user responsive to detecting the level of similarity between the fields included with the tag and the metadata in the user's profile;
• to receive either an acceptance or rejection of the virtual universe object;
• and to include the virtual universe object in a user's inventory responsive to receiving an acceptance.