On-Site Dynamic Personalization System and Method

A dynamic web page personalization system for providing a personalized web page to internet browsers interacting through an internet connection with web pages associated with members in a cooperative network, the system comprising:

• a processor;
• an internet connection operatively coupled to a web page browser and the processor;
• a memory comprising a cooperative membership database that is configured to store data collected in the form of universal resource locators as the browser navigates specifically identified web pages in the cooperative network, the memory further comprising a software module containing program code which when executed by the processor in the system causes the system to perform operations of dynamic web page personalization, the operations comprising steps of;
• collecting data in the form of universal resource locators through the internet connection as the browser navigates specifically identified web pages in the cooperative network;
• storing the collected data in the cooperative membership database in the memory;
• assimilating the stored data in the memory by aggregating the stored data to allow for analysis;
• analyzing the assimilated data in the memory to determine user preferences based on identification of particular web pages with content that was viewed by the browser;
• and
• dynamically inserting personalized content from a particular member in the cooperative network into a web page associated with the particular member to create a personalized web page for delivery to the browser, the personalized content being selected for the personalized web page based on the determined user preferences for the browser;
• and
• where the processor executes the program code in the software module in the memory to perform the steps of dynamic web page personalization such that the personalized web page for delivery to the browser is created.