Systems and methods for optimizing a campaign

A method of optimizing a response of a computer based digital message campaign using computer based processing, the method comprising:

• (A) electronically accessing a first plurality of digital message addresses of a first plurality of targeted recipients from one or more data structures containing digital message addresses of said first plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known;
• (B) creating a first plurality of digital messages, each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules, wherein
• a first digital message in the first plurality of digital messages comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• a second digital message in the first plurality of digital messages comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (C) sending said first plurality of digital messages from a server over an electronic network to said first plurality of digital message addresses of said first plurality of targeted recipients, wherein
• said first digital message is sent to a first digital message address in said first plurality of digital message addresses, and
• said second digital message is sent to a second digital message address in said first plurality of digital message addresses;
• (D) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (E) determining whether (i) a variation in the presence or absence of a first element across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients;
• (F) modifying, when (i) and (ii) of (E) are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, a campaign rule in the one or more campaign rules so that the campaign rule specifies a new frequency of incorporation of the first element in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics, wherein the new frequency is higher or lower than an original frequency of incorporation of the first element in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics specified by the campaign rule before the modifying (E), thereby causing the first element to be present in a higher or lower percentage of the digital messages in a second plurality of digital messages that are targeted to recipients that have the one or more demographics than in the digital messages in the first plurality of digital messages that are targeted to recipients that have the one or more demographics;
• (F) electronically accessing the second plurality of digital message addresses of a second plurality of targeted recipients from one or more data structures containing digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known;
• (G) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the modifying (E);
• and
• (H) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients.

A method of optimizing a response of a computer based digital message campaign using computer based processing, the method comprising:

• (A) creating a first plurality of digital messages, each digital message in the first plurality of digital message comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules, wherein
• a first digital message in the first plurality of digital messages comprises a first plurality of elements independently selected from a library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• a second digital message in the first plurality of digital messages comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) sending said first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• said first digital message is sent to a first digital message address in said first plurality of digital message addresses, and
• said second digital message is sent to a second digital message address in said first plurality of digital message addresses,
• (C) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (D) segmenting the library of elements based upon one or more relationships between (i) differences in usages of elements in the first plurality of digital messages and (ii) the at least one selected response event, thereby discovering a relationship result;
• (E) modifying at least one of the one or more campaign rules based upon the relationship result;
• (F) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the modifying (E);
• and
• (G) sending said second plurality of digital messages from a server over an electronic network to a second plurality of digital message addresses of a second plurality of targeted recipients.

A method of optimizing a response of a computer based digital message campaign using computer based processing, the method comprising:

• (A) creating a first plurality of digital messages, each digital messages in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules, wherein
• a first digital message in the first plurality of digital messages comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• a second digital message in the first plurality of digital messages comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) sending said first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• said first digital message is sent to a first digital message address in said first plurality of digital message addresses,
• said second digital message is sent to a second digital message address in said first plurality of digital message addresses, and
• a variation in one or more demographics across the first plurality of targeted recipients is known;
• (C) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (D) determining whether (i) a variation in the presence or absence of a first element across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the segmenting (D) determines that (i) a variation in the presence or absence of a first element across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (D) further comprises:
• modifying a campaign rule in the one or more campaign rules so that the campaign rule specifies a new frequency of incorporation of the first element in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics, wherein the new frequency is higher or lower than an original frequency of incorporation of the first element in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics specified by the campaign rule before the determining (D), thereby causing the first element to be present in a higher or lower percentage of the digital messages in a second plurality of digital messages that are targeted to recipients that have the one or more demographics than in the digital messages in the first plurality of digital messages that are targeted to recipients that have the one or more demographics.
• (E) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (D);
• and
• (F) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A method of optimizing a response of a computer based digital message campaign using computer based processing, the method comprising:

• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the segmenting (D) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• modifying a campaign rule in the one or more campaign rules so that the campaign rule specifies a new frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics, wherein the new frequency is higher or lower than an original frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics specified by the campaign rule before the determining (C), thereby causing the first element or the first combination of elements to be present in a higher or lower percentage of the digital messages in a second plurality of digital messages that are targeted to recipients that have the one or more demographics than in the digital messages in the first plurality of digital messages that are targeted to recipients that have the one or more demographics,
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages in the form of a digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A method of optimizing a response of a computer based digital message digital campaign using computer based processing, the method comprising:

• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the segmenting (D) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• creating a campaign rule to be included in the one or more campaign rules, the campaign rule specifying a frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics;
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages in the form of a digital message, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism for optimizing a response of a computer based digital message campaign using computer based processing, the computer program mechanism comprising instructions for:

• (A) electronically accessing a first plurality of digital message addresses of a first plurality of targeted recipients from one or more data structures containing digital message addresses of said first plurality of targeted recipients;
• (B) creating a first plurality of digital messages, each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules, wherein
• a first digital message in the first plurality of digital messages comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• a second digital message in the first plurality of digital messages comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (C) sending said first plurality of digital messages from a server over an electronic network to said first plurality of digital message addresses of said first plurality of targeted recipients, wherein
• said first digital message is sent to a first digital message address in said first plurality of digital message addresses, and
• said second digital message is sent to a second digital message address in said first plurality of digital message addresses,
• (D) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (E) segmenting the library of elements based upon one or more relationships between (i) differences in usages of elements in the first plurality of digital messages and (ii) the at least one selected response event, thereby discovering a relationship result;
• (F) modifying at least one of the one or more campaign rules based upon the relationship result;
• (G) electronically accessing a second plurality of digital message addresses of a second plurality of targeted recipients from one or more data structures containing digital message addresses of said second plurality of targeted recipients;
• (H) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the modifying (F);
• and
• (I) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients.

A computer system for optimizing a response of a computer based digital message campaign using computer based processing, the computer system comprising:

• a central processing unit;
• and
• a memory, coupled to the central processing unit, the memory comprising instructions for:
• (A) electronically accessing a first plurality of digital message addresses of a first plurality of targeted recipients from one or more data structures containing digital message addresses of said first plurality of targeted recipients;
• (B) creating a first plurality of digital messages, each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules, wherein
• a first digital message in the first plurality of digital messages comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• a second digital message in the first plurality of digital messages comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (C) sending said first plurality of digital messages from a server over an electronic network to said first plurality of digital message addresses of said first plurality of targeted recipients, wherein
• said first digital message is sent to a first digital message address in said first plurality of digital message addresses, and
• said second digital message is sent to a second digital message address in said first plurality of digital message addresses,
• (D) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (E) segmenting the library of elements based upon one or more relationships between (i) differences in usages of elements in the first plurality of digital messages and (ii) the at least one selected response event, thereby discovering a relationship result;
• (F) modifying at least one of the one or more campaign rules based upon the relationship result;
• (G) electronically accessing a second plurality of digital message addresses of a second plurality of targeted recipients from one or more data structures containing digital messages of said second plurality of targeted recipients;
• (H) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the modifying (F);
• and
• (I) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients.

A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism for optimizing a response of a computer based digital message campaign using computer based processing, the computer program mechanism comprising instructions for:

• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the determining (C) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• modifying a campaign rule in the one or more campaign rules so that the campaign rule specifies a new frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics, wherein the new frequency is higher or lower than an original frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics specified by the campaign rule before the determining (C), thereby causing the first element or the first combination of elements to be present in a higher or lower percentage of the digital messages in a second plurality of digital messages that are targeted to recipients that have the one or more demographics than in the digital messages in the first plurality of digital messages that are targeted to recipients that have the one or more demographics,
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from al server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism for optimizing a response of a computer based digital messages campaign using computer based processing, the computer program mechanism comprising instructions for:

• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the determining (C) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• creating a campaign rule to be included in the one or more campaign rules, the campaign rule specifying a frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics;
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages in the form of an digital message, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A computer system for optimizing a response of a computer based digital message campaign using computer based processing, the computer system comprising:

• a central processing unit;
• and
• a memory, coupled to the central processing unit, the memory comprising instructions for:
• (A) sending a first plurality of digital message from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the segmenting (D) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• modifying a campaign rule in the one or more campaign rules so that the campaign rule specifies a new frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics, wherein the new frequency is higher or lower than an original frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics specified by the campaign rule before the determining (C), thereby causing the first element or the first combination of elements to be present in a higher or lower percentage of the digital messages in a second plurality of digital messages that are targeted to recipients that have the one or more demographics than in the digital messages in the first plurality of digital messages that are targeted to recipients that have the one or more demographics,
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages in the form of an digital message, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A computer system for optimizing a response of a computer based digital message campaign using computer based processing, the computer system comprising:

• a central processing unit;
• and
• a memory, coupled to the central processing unit, the memory comprising instructions for:
• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a first digital message in the first plurality of digital messages is sent to a first digital message address in said first plurality of digital message addresses,
• a second digital message in the first plurality of digital messages is sent to a second digital message address in said first plurality of digital message addresses,
• a variation in one or more demographics across the first plurality of targeted recipients is known,
• each digital message in the first plurality of digital messages comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules,
• said first digital message comprises a first plurality of elements independently selected from the library of elements based upon the one or more campaign rules for the computer based digital message campaign,
• said second digital message comprises a second plurality of elements independently selected from the library of elements based upon the one or more campaign rules, and
• at least one element in the first plurality of elements is not in the second plurality of elements or at least one element in the second plurality of elements is not in the first plurality of elements;
• (B) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital messages addresses of said first plurality of targeted recipients;
• (C) determining whether (i) a variation in the presence or absence of a first element or a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients,
• wherein, when the determining (C) determines that (i) a variation in the presence or absence of a first element or a variation in the presence or absence of a first combination of elements across the first plurality of digital messages and (ii) a variation in the performance of the at least one selected response events across the first plurality of targeted recipients are correlated conditional on a variation in the one or more demographics across the first plurality of targeted recipients, the determining (C) further comprises:
• creating a campaign rule to be included in the one or more campaign rules, the campaign rule specifying a frequency of incorporation of the first element or the first combination of elements in those digital messages in a plurality of digital messages that are targeted to recipients that have the one or more demographics;
• (D) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the determining (C);
• and
• (E) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients, wherein a variation in one or more demographics across the first plurality of targeted recipients is known.

A method of optimizing a response of a computer based digital message campaign using computer based processing, the method comprising:

• (A) electronically accessing a first plurality of digital message addresses of a first plurality of targeted recipients from one or more data structures containing digital message addresses of said first plurality of targeted recipients;
• (B) creating a first plurality of digital messages, each digital message in the first plurality of digital message comprising a plurality of elements independently selected from a library of elements based on one or more campaign rules;
• (C) sending said first plurality of digital messages from a server over an electronic network to said first plurality of digital message addresses of said first plurality of targeted recipients, wherein
• a first digital message is sent to a first digital message address in said first plurality of digital message addresses associated with a first targeted recipient having a first demographic, and
• a second digital message is sent to a second digital message address in said first plurality of digital message addresses having a second demographic,
• wherein the first demographic is different than the second demographic;
• (D) electronically tracking at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (E) segmenting the library of elements based upon one or more relationships between (i) differences in one or more demographics in the first plurality of digital messages and (ii) the at least one selected response event, thereby discovering a relationship result;
• (F) modifying at least one of the one or more campaign rules based upon the relationship result, or creating a campaign rule to be added to the one or more campaign results based upon the relationship result;
• (G) electronically accessing a second plurality of digital message addresses of a second plurality of targeted recipients from one or more data structures containing digital message addresses of said second plurality of targeted recipients;
• (H) creating a second plurality of digital messages, each digital message in the second plurality of digital messages comprising a plurality of elements independently selected from the library of elements based on the one or more campaign rules as modified by the modifying (F);
• and
• (I) sending said second plurality of digital messages from a server over an electronic network to said second plurality of digital message addresses of said second plurality of targeted recipients.

A method of target discovery, the method comprising:

• (A) sending a first plurality of digital messages from a server over an electronic network to a first plurality of digital message addresses of a first plurality of targeted recipients, wherein
• a variation in a first demographic across the first plurality of targeted recipients is known, and
• a variation in a second demographic across the first plurality of targeted recipients is known;
• (B) electronically tracking, using a computer, at least one selected response event occurring after said first plurality of digital messages is sent to said first plurality of digital message addresses of said first plurality of targeted recipients;
• (C) determining whether there is a correlation between (i) a variation in the first demographic across the first plurality of targeted recipients and (ii) a variation in the performance of the at least one selected response event across the first plurality of targeted recipients;
• (D) identifying whether, when there is a correlation between (i) and (ii) of the determining (C), there is a correlation between (i) a variation in the first demographic across the first plurality of targeted recipients and (ii) a variation in the second demographic across the first plurality of targeted recipients;
• and
• (F) determining, when there is a correlation between (i) and (ii) of the determining (C) and there is a correlation between (i) and (ii) of the determining (D), whether one or more targeted recipients in a second plurality of targeted recipients have said first demographic or said second demographic by comparing (i) performance of the at least one selected response event by the one or more targeted recipients in the second plurality of targeted recipients to (ii) the performance of the at least one selected response event by those targeted recipients in the first plurality of targeted recipients that have both said first demographic and said second demographic.