Advertisement customization system and method

Abstract

Provided are an advertisement customization system and method applied in a network system, characterized by an advertisement supply platform classifying advertisement data according to the properties thereof; the service supply platform selecting from the classified advertisement data advertisement data corresponding to the service supply platform; the service supply platform providing service data via the network system to the user end device; and the advertisement supply platform providing the corresponding advertisement data to the user end device when the user end device captures the service data provided by the service supply platform. The present invention enables the service supply platform to connect to the advertisement supply platform for customizing the advertisement data related to the service content, thereby increasing the view rate of the advertisement data and increasing advertisers' willingness to advertise.

Dependencies are inferred from the claim text.