Method and system for improving targeting of advertising
AssigneeChaCha Search, Inc.
InventorsScott A. Jones, Michael Burroughs, Andrew Doran, Mark Gamache, Christopher Lenzo
Life of this patent
Estimating the term…
Abstract
A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user.
Claims21
A method of selecting an advertisement, comprising:
- receiving an opinion regarding an advertisement from a human searcher;
- and
- delivering the advertisement to a user when determining that information of the user meets a target indicator of the opinion.
A system, comprising:
- a search system receiving information of an advertisement, selecting a searcher, and providing the advertisement to a user;
- a searcher device sending and receiving information from the searcher;
- and
- an advertiser device sending and receiving information of the advertisement.
A persistent computer readable medium storing therein a program for causing a computer to execute an operation including selection of an advertisement, comprising:
- choosing a guide;
- selecting an advertisement;
- receiving an evaluation of the advertisement by the guide;
- and
- calculating an expected value of the advertisement including the evaluation.
A persistent computer readable medium storing therein a program for causing a computer to execute an operation including determination of profile information for targeting, comprising:
- receiving a characteristic of a reference user;
- associating the characteristic with a plurality of human guides;
- analyzing query information associated with plurality of human guides;
- predicting the characteristic of the reference user from query information of the reference user based on said analyzing;
- and
- adjusting the analysis based on the prediction.
Dependencies are inferred from the claim text.