System and method of mobile device advertising

A system for providing mobile device advertising, comprising:

• a) a media server array operative to generate inbound and outbound data signals for delivery of media to mobile devices;
• b) a subscriber system operative to enroll subscribers into the system and collect demographic, location and other data from each subscriber and to permit subscribers to log into the system to modify existing data, add new data, and withdraw from the system;
• c) a subscriber database containing all collected information about each subscriber;
• d) an advertiser interface system operative to enroll advertisers into the system, and permit advertisers to bid on advertisement slots and transmit advertisements to the system;
• e) an advertisement database containing the advertisements used by the system;
• and
• f) an advertising engine which organizes advertisements into advertising slots within advertising blocks determined by geographic location and subscriber demographic data, within advertising slots being ordered based on bid values received from advertisers.