On-line advertising system and method of the same

An online advertising method, comprising the steps of:

• at advertiser terminals and seller terminals, uploading and registering advertisement information and product information to an online advertising management server which selects advertisement information and product information by a plurality of members to given member integrated reserve points, integrates and accumulates them until a product purchase signal is issued from a specific customer, and pays the member integrated reserve points as discount points when the product purchase signal is issued;
• at the online advertising management server, receiving ID and password information and authenticating the information to execute a customers log-in process;
• at the online advertising management server, determining whether any viewing signal for a specific advertisement or product information is applied from the user terminals;
• at the online advertising management server, giving a predetermined number of points according to the corresponding customers' viewing activity, and adding up the points to the member integrated reserve points;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• at the online advertising management server, awarding the member integrated reserve points accumulated up to the corresponding point of time as discount points for the corresponding purchased product in response to the customers' product purchase signal;
• and
• updating, at the online advertising management server, the member integrated reserve points to the initial zero state (0).

An online advertising system, comprising:

• user terminals having a communication module, such as a modem, installed therein, for viewing advertisement information and product information displayed on web pages by accessing the web pages of an online advertising management server that offers member integrated reserve points;
• first to N-th advertiser terminals, which provide and display advertisement information on the web pages of the online advertising management server so as to view advertisement information through the user terminals, and offer a predetermined amount of member integrated reserve points for a customers' advertisement viewing;
• first to N-th seller terminals, which provide product information on the web pages of the online advertising management server so as to view product information through the user terminals and display the same for sales, and offer a predetermined amount of member integrated reserve points for the customers' viewing the product information;
• and
• the online advertising management server, which receives the advertisement information and product information from the first to N-th advertiser terminals and the first to N-th seller servers and displays them on web pages, cumulatively accumulates, by category of product displayed according to the customers' selection, awarded points in member integrated reserve points jointly saved by members in response to advertisement information and product information viewing signals transmitted from the user terminals, performs a discount processing with the member integrated reserve points given to the category of the corresponding purchased product upon receipt of a customers' product purchase signal, updates reserve point data for the corresponding category, and sells products uploaded by the seller,
• wherein the reserves earned by customers viewing advertisements and product information are jointly accumulated and awarded to purchase customers as a discount amount.

An online advertising method, comprising the steps of:

• when an ID and password information are transmitted from user terminals, at an online advertising management server, executing customers' log-in process by authentication procedure of the corresponding information;
• at the online advertising management server, determining whether any viewing signal for a specific advertisement or product information is applied from the user terminals;
• if any viewing signal is applied, at the online advertising management server, extracting category information of a multiplicity of products stored in a database;
• at the online advertising management server, transmitting, to the corresponding user terminal, a signal for selecting and requesting one of corresponding categories;
• at the online advertising management server, cumulatively updating the member integrated reserve points for the corresponding category in response to the category selection signal transmitted from the user terminals;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• extracting category information of a product selected by a corresponding customer and member integrated reserve point information accumulated for the corresponding category, and awarding the member integrated reserve points as discount points for the corresponding purchased product;
• and
• at the online advertising management server, updating the member integrated reserve points for the corresponding category to the initial zero state (0).

An online advertising system, comprising:

• user terminals having a communication module, such as a modem, installed therein, for viewing advertisement information and product information displayed on web pages by accessing the web pages of an online advertising management server that offers member integrated reserve points;
• first to N-th advertiser terminals, which provide and display advertisement information on the web pages of the online advertising management server so as to view advertisement information through the user terminals, and offer a predetermined amount of member integrated reserve points for a customers' advertisement viewing;
• first to N-th seller terminals, which provide product information on the web pages of the online advertising management server so as to view product information through the user terminals and display the same for sales, and offer a predetermined amount of member integrated reserve points for the customers' viewing the product information;
• and
• the online advertising management server, which receives the advertisement information and product information from the first to N-th advertiser terminals and the first to N-th seller servers and displays them on web pages, classifies each of products by a plurality of product price ranges, cumulatively accumulates, by category of product price range according to the customers' selection, awarded points in member integrated reserve points jointly saved by members in response to advertisement information and product information viewing signals transmitted from the user terminals, performs a discount processing with the member integrated reserve points corresponding to the price range of the corresponding purchased product upon receipt of a customers' product purchase signal, updates reserve point data for the corresponding product price range, and sells products uploaded by the seller,
• wherein the reserves earned by customers viewing advertisements and product information are jointly accumulated and awarded to purchase customers as a discount amount.

An online advertising method, comprising the steps of:

• when an ID and password information are transmitted from user terminals, at an online advertising management server, executing customers' log-in process by authentication procedure of the corresponding information;
• at the online advertising management server, determining whether any viewing signal for a specific advertisement or product information is applied from the user terminals;
• if any viewing signal is applied, at the online advertising management server, extracting category information of a multiplicity of product price ranges stored in a database;
• at the online advertising management server, transmitting, to the corresponding user terminal, a signal for selecting and requesting one of corresponding price ranges;
• at the online advertising management server, cumulatively updating the member integrated reserve points for the corresponding price range in response to the price range selection signal transmitted from the user terminals;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• extracting category information of a product selected by a corresponding customer for purchase and member integrated reserve point information corresponding to the price range of the corresponding purchased product, and awarding the member integrated reserve points as discount points for the corresponding purchased product;
• and
• at the online advertising management server, updating the member integrated reserve points for the corresponding price range to the initial zero state (0).

An online advertising method, comprising the steps of:

• at an online advertising management server, receiving and setting information on reserve to be given upon advertisement viewing from advertiser terminals;
• at the online advertising management server, determining whether a customers' advertisement selection signal is transmitted from user terminals;
• at the online advertising management server, extracting point setting information of the corresponding advertisement, and determining whether there exist any remaining points to be paid for the corresponding advertisement;
• if there exist no remaining points to be paid for the corresponding advertisement, displaying information that points are unpayable upon advertisement viewing in the advertisement information displayed on the webpage;
• if points are unpayable, at the online advertising management server, transmitting point clearing information to the corresponding advertiser terminal;
• if there exist any remaining points to be paid for the corresponding advertisement, at the online advertising management server, cumulatively updates awarded points to the member integrated reserve points accumulated;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• if the purchase signal for a specific product is applied from any one of the user terminals, at the online advertising management server, offering the member integrated reserve points accumulated until the corresponding point of time as discount points for the corresponding purchased product;
• and
• at the online advertising management server, updating the member integrated reserve points with the initial zero state (0).

An online advertising system, comprising:

• user terminals having a communication module, such as a modem, installed therein, for viewing advertisement information and product information displayed on web pages by accessing the web pages of an online advertising management server that offers member integrated reserve points;
• first to N-th advertiser terminals, which provide and display advertisement information on the web pages of the online advertising management server so as to view advertisement information through the user terminals, offer a predetermined amount of member integrated reserve points for a customers' advertisement viewing, and give class information for customer classification and additional purchase discount points by customer class;
• first to N-th seller terminals, which provide product information on the web pages of the online advertising management server so as to view product information through the user terminals and display the same for sales, offer a predetermined amount of member integrated reserve points for the customers' viewing the product information, and give class information for customer classification and additional purchase discount points by customer class;
• and
• the online advertising management server, which, with a plurality of user classes from the first to N-th advertiser terminals and the first to N-th seller terminals being classified and registered by product, if a signal for selecting and viewing a specific product information or advertisement is applied from any one of the user terminals, extracts product or advertisement information selected by the corresponding user, extracts the registered class information based on the corresponding user's login information, and further pays special purchase discount points to the corresponding user.

An online advertising method, comprising the steps of:

• at advertiser terminals and seller servers, for uploading advertisement information and product information to an online advertising management server;
• at the advertiser terminals and seller servers, transmitting class information (classified by age, region, and gender) of users who are targeted for the advertisement information and product information to the online advertising management server;
• at the online advertising management server, displaying the uploaded advertisement information and product information and class information of users by product and advertisement through separate web pages, and setting the class information to be automatically processed by a processor;
• at the online advertising management server, executing a log-in process in response to an ID and password information transmitted from user terminals;
• at the online advertising management server, determining whether any viewing signal for a specific advertisement or product information is applied from the user terminals;
• if any viewing signal is applied, extracting prestored information about members who have viewed the corresponding advertisement or product information, and extracting class information of users stored in conjunction with the corresponding product information and advertisement information, to thereby determine the class of the corresponding user;
• at the online advertising management server, giving a predetermined number of points according to the corresponding customers' viewing activity, cumulatively calculating the corresponding points, and updating member integrated reserve point information;
• at the online advertising management server, cumulatively calculating and updating special purchase discount points by class according to the determined class of the corresponding user based on the class information of users stored in conjunction with the corresponding product information and advertisement information;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• if the purchase signal for a specific product is applied from any one of the user terminals, at the online advertising management server, checking class information of the corresponding user, and paying the member integrated reserve points and the class points of the corresponding user accumulated until the corresponding point of time as discount points;
• and
• at the online advertising management server, updating the member integrated reserve points and the class points of the corresponding user with the initial zero state (0).

An online advertising method, comprising the steps of:

• connecting advertiser terminals and seller servers to an online advertising management server, and uploading advertisement information and product information to the online advertising management server;
• at the online advertising management server, executing a log-in process in response to an ID and password information transmitted from user terminals;
• at the online advertising management server, determining whether an automatic reserved purchase signal is applied from the user terminals connected thereto;
• if any automatic reserved purchase signal is not applied from the user terminals, at the online advertising management server, determining whether any viewing signal for a specific advertisement or product information is applied from the user terminals;
• if any viewing signal is applied, extracting prestored information about members who have viewed the corresponding advertisement or product information, and cumulatively adding a predetermined amount of points to the member integrated reserve points in reward of the viewing;
• at the online advertising management server, determining whether a purchase signal for a specific product is applied from any one of the user terminals;
• if an automatic reserved purchase signal, product information and set point information are applied from any one of the user terminals, at the online advertising management server, registering the corresponding product information, set point information and user information;
• at the online advertising management server, determining whether a viewing signal for specific advertisement or product information is applied from any one of the user terminals;
• if a viewing signal is applied, extracting prestored information about members who have viewed the corresponding advertisement or product information, and cumulatively adding a predetermined amount of points to the member integrated reserve points in reward of the viewing;
• at the online advertising management server, determining whether the accumulated member integrated reserve points are equal to registered reserved purchase points;
• if reserved purchase points preset by a certain user are equal to the member integrated reserve points, at the online advertising management server, transmitting a payment request signal to the corresponding user computer terminals;
• at the online advertising management server, upon receipt of a payment signal from the corresponding user computer terminals, executing payment processing at a discount amount equivalent to the accumulated amount of member integrated reserve points;
• and
• at the online advertising management server, updating the member integrated reserve points with the original zero state (0).

An online advertising system, comprising:

• user terminals, in which a screen check program of checking output product information of a web browser is installed, for automatically transmitting, to an online advertising management server, product code information to be outputted to the web browser at regular time intervals;
• a seller server for transmitting user and time condition information to the online advertising management server so as to pay special purchase points if the number of users displaying the company's product information on the screen and the number of corresponding users are maintained for a predetermined period of time;
• and
• the online advertising management server which receives and registers the number of users displaying the company's product information from the seller servers on the screen, and user and time condition information so as to pay special purchase points if the number of corresponding users are maintained for a predetermined period of time, receives product code information from the screen check program installed on the plurality of user terminals to calculate the total number of users viewing the corresponding product information, and pays special purchase points at the point of time there are a predetermined or less number of corresponding users set by the seller and the number of corresponding users viewing the product information is maintained for a predetermined period of time.

An online advertising method, comprising the steps of:

• at advertiser terminals and seller servers, uploading, to an online advertising management server, advertisement information, product information, the number of users who are displaying company's product information on the screen, and user and time condition information for paying special purchase points if the number of corresponding users is maintained for a predetermined period of time;
• at the online advertising management server, receiving product code information from a screen check program installed on user computer terminals, and calculating the total number of users who are viewing the corresponding product information;
• at the online advertising management server, determining whether the number of users who are viewing the same product information is less than a predetermined number set by the seller,
• at the online advertising management server, determining whether the corresponding number of users who are viewing is maintained less than the predetermined number for a predetermined period of time;
• at the online advertising management server, giving special purchase points at a point of time meeting the corresponding conditions;
• if the number of users who are viewing the same product information is not less than the predetermined number set by the seller, or a purchase signal is applied from another user's terminals at the point of time the corresponding number of users who are viewing is not maintained less than a predetermined number for a predetermined period of time, at the online advertising management server, giving member integrated reserve points to the corresponding user as discount points;
• if the number of users who are viewing the same product information is less than the predetermined number set by the seller, and a purchase signal is applied from the user's terminals that have received special purchase points at the point of time the corresponding number of users who are viewing is maintained less than a predetermined number for a predetermined period of time, at the online advertising management server, giving member integrated reserve points and special purchase points to the corresponding user as discount points to execute payment processing;
• and
• at the online advertising management server, updating the member integrated reserve points and class points of the corresponding user with the initial zero state (0).

An online advertising system, comprising:

• user terminals having a communication module, such as a modem, installed therein, for viewing advertisement information and product information displayed on web pages by accessing the web pages of an online advertising management server that offers member integrated reserve points;
• first to N-th advertiser terminals, which provide and display advertisement information on the web pages of the online advertising management server so that a customer can view advertisement information through the user terminals, offer a predetermined amount of member integrated reserve points for the customers' advertisement viewing, sell the advertising/sales assistants advertising costs in an equity manner, and award selective incentives according to the advertising/sales assistant's equity upon selling a product;
• first to N-th seller terminals, which provide and display product information on the web pages of the online advertising management server so that a customer can view product information through the user terminals, offer a predetermined amount of member integrated reserve points for the customers' viewing the product information, sell the advertising/sales assistants advertising costs in an equity manner, and award selective incentives according to the advertising/sales assistant's equity upon selling a product;
• advertisement/sales assistant terminals, which view advertisement information and product information uploaded by the first to N-th advertiser terminals and the first to N-th seller servers, issue an advertisement/sales assistant apply signal and an advertisement equity purchase signal to the online advertising management server, with a specific product being specified, and issue a payment signal for advertising equity costs;
• and
• the online advertising management server, which receives advertisement information and product information from the first to N-th advertiser terminals and the first to N-th seller servers and displays them on web pages, cumulatively accumulates member integrated reserve points in response to advertisement information and product information viewing signals transmitted from the user terminals, performs a discount processing on the purchase price of a corresponding customer with the member integrated reserve points upon receipt of a customers' product purchase signal, updates reserve point data, sells products uploaded by the seller, sells the advertising/sales assistants advertising costs in an equity manner, and awards selective incentives according to the advertising/sales assistant's equity upon payment processing by a product sales.

An online advertising method, comprising the steps of:

• at advertiser terminals and seller servers, uploading advertisement information and product information to an online advertising management server;
• at the online advertising management server, displaying the uploaded advertisement information and product information through separate web pages;
• at the online advertising management server, receiving product selection information and advertising equity payment information from advertisement/sales assistant terminals, paying an advertising amount for a corresponding equity, and registering the corresponding advertisement/sales assistant information and payment information;
• at the online advertising management server, determining whether a product is sold, and whether advertising/sales assistant information related to the corresponding product exists;
• if there exist advertising/sales assistant information related to a sold product, at the online advertising management server, giving sales incentives to the corresponding advertising/sales assistant terminals based on equity information contained in the corresponding advertising/sales assistant information;
• at the online advertising management server, determining whether the incentives paid due to product sale are greater than or equal to preset incentives by comparison between preset incentive information and information about the incentives paid due to product sales;
• if the incentives paid due to product sale are greater than or equal to the preset incentives, at the online advertising management server, paying no incentives to the corresponding advertising/sales assistant;
• and
• if the incentives paid due to product sale are smaller than the preset incentives, at the online advertising management server, continuing to pay incentives on the sale of the corresponding specified product.

An online advertising method, comprising the steps of:

• at advertiser terminals and seller servers, uploading advertisement information and product information to an online advertising management server;
• at the online advertising management server, displaying the uploaded advertisement information and product information through separate web pages;
• at the online advertising management server, establishing a database in which the advertisement information and product information are aligned in order of an accumulation and event, or by region;
• at the online advertising management server, receiving any one of an accumulation order alignment signal, an event alignment signal, and an alignment-by-region signal from the user computer terminals;
• and
• at the online advertising management server, realigning output information of the advertisement information and product information in response to a signal transmitted from the user computer terminals.

An online advertising system, comprising:

• advertiser terminals B1 to Bn which register advertisement data in a server, transfers advertising costs per click, and receive member information registered in the server;
• user terminals A1 to An provided with a web browser, the user terminals A1 to An having a communication module, such as a modem, installed therein, for viewing advertisement information registered in the server, and checking accumulated prize money information increasing in proportion to the lapse of time at a preset period of time for the auction bidding of advertisement prize money;
• an online advertising management server OAMS, which receives and registers advertisement data from the advertiser terminals B1 to Bn, receives an advertisement data viewing signal from the user terminals A1 to An and pays advertising costs, accumulates the advertising costs, cumulatively outputting information of accumulated amount in proportion to the lapse of time when a specific period of time is reached, receives a bidding signal for a specific accumulated amount from the user terminals A1 to An, selects the corresponding user as the prize winner to award the user the prize money, and executes the accumulation of prize money of the next session;
• and
• advertisement data displaying servers which operate in conjunction with the online advertising management server OAMS, and display advertisement data transmitted from the online advertising management server OAMS on the homepages.

An online advertising method, comprising the steps of:

• at an online advertising management server OAMS, receiving and registering advertisement data from advertiser terminals B1 to Bn;
• announcing an auction bidding time on the homepage where the advertisement data is displayed;
• at the online advertising management server OAMS, receiving the advertisement data information and click information thereof transmitted from the user terminals A1 to An to calculate the number of clicks per advertisement;
• integrating and accumulating the amount of reserve per click for the corresponding advertisement;
• at the online advertising management server OAMS, determining whether the auction bidding time is reached;
• if the auction bidding time is reached, at the online advertising management server OAMS, dividing the total amount of reserve in the auction in given time units (e.g., seconds or minutes), and displaying an increase in the reserve amount with the lapse of each time unit;
• at the online advertising management server OAMS receiving a bidding signal from any one of the user terminals A1 to An during the displaying of an increase in the reserve amount;
• at the online advertising management server OAMS, fixing the accumulated prize money at the corresponding point of time as the prize money to be awarded to the corresponding bidder;
• deducting the prize money for the corresponding session from the total accumulated amount of prize money;
• at the online advertising management server OAMS, determining whether the auction time is finished;
• and
• if the auction time is finished, at the online advertising management server OAMS, awarding the prize winner for each session the prize money.

An online advertising method, comprising the steps of:

• at an online advertising management server OAMS, receiving advertisement data from the advertiser terminals B1 to Bn and registering it;
• announcing a whole advertising auction and an individual advertising auction bidding time by advertisement site on the homepage of a company where the advertisement data is displayed;
• at the online advertising management server OAMS, receives advertisement data information and its click information from the user terminals A1 to An, and calculating the number of clicks for each advertisement;
• accumulating a reserve amount by click of the corresponding advertisement separately as a share of the whole advertising auction and a share of the advertising auction for each advertising side;
• at the online advertising management server OAMS, determining whether the whole advertising auction bidding time is reached;
• if the whole advertising auction bidding time is reached, at the online advertising management server OAMS, dividing the accumulated amount for the whole advertising auction in given time units (e.g., seconds or minutes), and displays an increase in the accumulated amount with the lapse of each time unit;
• at the online advertising management server OAMS, receiving a bidding signal from any one of the user terminals A1 to An during the displaying of an increase in the accumulated amount;
• at the online advertising management server OAMS, awarding a prize winner of each session a prize money;
• deducting the prize money of the corresponding session from the total accumulated prize money amount;
• at the online advertising management server OAMS, determining whether the whole advertising auction time is finished;
• if the whole advertising auction time is finished, at the online advertising management server OAMS, extracting information of the accumulated amount for each advertisement data;
• dividing the accumulated amount for the corresponding advertisement in given time units (e.g., seconds or minutes), and displaying an increase in the accumulated amount with the lapse of each time unit;
• at the online advertising management server OAMS, receiving a bidding signal from any one of the user terminals A1 to An deducting the corresponding prize money amount from the accumulated prize money amount;
• at the online advertising management server OAMS, determining whether the corresponding individual advertising auction time is finished;
• and
• if the individual advertising auction time is finished, at the online advertising management server OAMS, awarding the prize money to the prize winner for each session.

An online advertising method, comprising the steps of:

• at an online advertising management server OAMS, receiving and registering advertisement data from advertiser terminals B1 to Bn;
• announcing an auction bidding time and a bidding condition on the homepage where the advertisement data is displayed;
• at the online advertising management server OAMS, receiving advertisement data information and its click information from the user terminals A1 to An;
• integrating and accumulating the amount of reserve for each advertisement in the total accumulated amount of reserve, extracting auction time information for the corresponding advertisement, and giving an auction participation time for an individual;
• at the online advertising management server OAMS, determining whether the advertising auction bidding time is reached;
• if the advertising auction bidding time is reached, at the online advertising management server OAMS, dividing the integrated and accumulated amount for the advertising auction in given time units, and displays an increase in the accumulated amount with the lapse of each time unit;
• at the online advertising management server OAMS determining whether a bidding signal is received from any one of the user terminals A1 to An during the displaying of an increase in the reserve amount;
• determining whether the bidding signal is received within the auction participation time provided to the corresponding user by authentication of the account information of the corresponding user;
• if the bidding signal transmitted is received from the user terminals A1 to An, with the auction participation time provided to the corresponding user being exceeded, at the online advertising management server OAMS, canceling the prize winning of the corresponding bidder;
• if the online advertising management server OAMS has received the bidding signal transmitted from the user terminals A1 to An within the auction participation time provided to the corresponding user, deciding the corresponding bidder as the prize winner and awarding him or her the prize money;
• and
• at the online advertising management server OAMS, determining whether the advertising auction time is finished, and if there exists any remaining auction time, receiving and calculating an advertisement data click signal again from the user terminals A1 to An, and executing an auction for the next session while changing the total accumulated amount of money.

An online advertising system, comprising:

• advertiser terminals B1 to Bn for registering advertisement data in a server, transferring advertising costs per click, and receiving member information registered in the server;
• user terminals A1 to An provided with a web browser, the user terminals having a communication module, such as a modem, installed therein for viewing advertisement data registered in the server, checking accumulated prize money information increasing in proportion to the lapse of time at a preset period of time for bidding for an advertising prize money auction and issuing a bidding signal for a specific prize money;
• user cellular phones C1 to Cn for receiving an authentication signal from an online advertising management server OAMS to issue a wireless internet automatic callback setting request signal, receiving and viewing advertisement data from the online advertising management server OAMS, and automatically transmitting the viewing information to the online advertising management server OAMS;
• the online advertising management server OAMS, which receives and registers advertisement information from the advertiser terminals B1 to Bn, receives an advertisement viewing signal from the user terminals A1 to An and the user cellular phones C1 to Cn and pays advertising costs, accumulates the advertising costs, cumulatively outputs accumulated amount information in proportion to the lapse of time when a specific period of time is reached, receives a bidding signal for a specific accumulated amount from the user terminals A1 to An, selects the corresponding user as the prize winner to award the user the prize money, and executes the accumulation of prize money of the next session;
• a web server WBS for executing web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An and a WAP server WAPS for performing a wireless data communication through the user cellular phones C1 to Cn, which are provided within the online advertising management server OAMS;
• and
• an advertisement data displaying server, which operates in conjunction with the online advertising management server OAMS, and display advertisement data transmitted from the online advertising management server OAMS on the homepages.

An online advertising system, comprising:

• advertiser terminals B1 to Bn for registering advertisement data in a server, transferring advertising costs per click and leading keyword selection costs, and receiving member information registered in the server;
• user terminals A1 to An provided with a web browser, the user terminals having a communication module, such as a modem, installed therein for viewing advertisement data registered in the server, selecting a leading keyword displayed in a search window of search portal and receiving a reserve amount and a reserve time, checking accumulated prize money information increasing in proportion to the lapse of time at a preset period of time for bidding for an advertising prize money auction and issuing a bidding signal for a specific prize money;
• the online advertising management server OAMS, which receives and registers advertisement information from the advertiser terminals B1 to Bn, receives an advertisement data viewing signal from the user terminals A1 to An and the user cellular phones C1 to Cn or a signal for selecting a leading keyword outputted in the search window from a search portal server and pays advertising costs, accumulates the advertising costs, accumulates the advertising costs and cumulatively outputs accumulated amount information in proportion to the lapse of time when a specific period of time is reached, receives a bidding signal for a specific accumulated amount from the user terminals A1 to An, selects the corresponding user as the prize winner to award the user the prize money, and executes the accumulation of prize money of the next session;
• an advertisement data displaying server, which operates in conjunction with the online advertising management server OAMS, and display advertisement data transmitted from the online advertising management server OAMS on the homepages;
• and
• the search portal server for storing leading keyword information transmitted from the online advertising management server OAMS in a DB in conjunction with a specific keyword and similar keywords similar thereto, receiving an entered signal of the specific keyword from the user terminals A1 to An and displaying the similar keywords and leading keywords in the search window, and receiving a selection signal of the leading keywords to transmit it to the online advertising management server OAMS.