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US 2010/0250330 A1Published application
Acquisition of user data to enhance a content targeting mechanism
OwnerChuck Lam, Ibrahim Okuyucuinventors
Life of this patent
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Abstract
Disclosed are a method and system of acquisition of user data to enhance a content targeting mechanism. A method includes acquiring a personalized user data Δ available from an external source using an external access regulator authorization α. The method further includes algorithmically selecting a targeted media content based on the personalized user data Δ, and publishing the targeted media content through a display module.
Claims20
A method comprising:
- acquiring a personalized user data Δ available from an external source using an external access regulator authorization a;
- algorithmically selecting a targeted media content based on the personalized user data Δ;
- and
- publishing the targeted media content through a display module.
1 more element
A system comprising:
- a capture module that acquires a personalized user data Δ available from an external source using an external access regulator authorization a;
- an association module to algorithmically select a targeted media content from a database using a computer process based on at least one of the personalized user data Δ and an internal source of user data;
- and
- a display module to publish the targeted media content.
1 more element
A method comprising:
- detecting an external access regulator authorization a of a user through a computer process after a publishing server has been accessed, wherein an external access regulator is operated by a social networking server;
- acquiring a personalized user data Δ available from the social networking server using the external access regulator authorization α, wherein the personalized user data Δ relates to at least one of the user and an additional user that is socially connected to the user;
- algorithmically selecting a targeted media content based on the personalized user data Δ;
- publishing the targeted media content through a display module;
- monitoring a user access of the display module;
- generating an interaction data of the user and the display module that includes at least one of a click-through, a viewed content, a time of viewing, a viewing rate, a rating, and a communication;
- and
- correlating the interaction data with an aspect of a display module data.
5 more elements
Dependencies are inferred from the claim text.